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Part III: Needs and Perspectives
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Part III: Needs and Perspectives
by Richard Reisman
FairPay
Cover
Title
Copyright
Foreword by Adrian Payne
Preface
Acknowledgments
Prolog: A Thought Experiment—Imagine a Value-Pricing Demon …
Part I: The Big Picture—A New Logic
Chapter 1. Introduction—Digital Disruption and Yesterday’s Logic
Chapter 2. Business Overview—Part 1: Basic Concepts—How and Why
Chapter 3. Business Overview—Part 2: Rethinking Prices
Chapter 4. Brief Example: Digital Content Subscription Businesses
Chapter 5. Conceptual Perspectives
Chapter 6. A Top Management Perspective
Part II: Applications in Industry
Chapter 7. Making It Work—Operational Details, Tools, Continuous Learning and Adaptation
Chapter 8. Case Study: Journalism, Newspapers, Magazines, Video
Chapter 9. Variations: Music (and Games)
Chapter 10. More Variations: App Stores, Indies, E-Books, Virality
Chapter 11. FairPay for Non-Digital Services
Chapter 12. FairPay for Nonprofit Organizations
Chapter 13. FairPay Reputation Management—Databases and Platforms
Chapter 14. Learning the New Logic—Low-Risk Testing, Sweet Spots, and Continuous Adaptation
Chapter 15. Increasing Sophistication and Variety
Chapter 16. Proving the Concept
Part III: Needs and Perspectives
Chapter 17. Practical Business Comparison to Conventional Methods
Chapter 18. Customer-Hostile Value Propositions
Chapter 19. Producer/Creator Perspectives—Sustainable Value Propositions and Compensation Through the Supply Chain
Part IV: Toward a New Economics
Chapter 20. Why It Works—Behavioral Economics, Psychology, and Game Theory
Chapter 21. New Dimensions of Value—Customer Contributions
Chapter 22. Societal Perspectives—Markets That Center on Human Values
Chapter 23. Competing on Vendor Lifetime Value
Chapter 24. Taking Action—Implementation of FairPay
The FairPay Manifesto
References
Index
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Chapter 16. Proving the Concept
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Chapter 17. Practical Business Comparison to Conventional Methods
PART III
Needs and Perspectives
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