Contents
Foreword by Adrian Payne
Preface
Acknowledgments
Prolog: A Thought Experiment—Imagine a Value-Pricing Demon …
Part I
The Big Picture—A New Logic
Chapter 1
Introduction—Digital Disruption and Yesterday’s Logic
Chapter 2
Business Overview—Part 1: Basic Concepts—How and Why
Chapter 3
Business Overview—Part 2: Rethinking Prices
Chapter 4
Brief Example: Digital Content Subscription Businesses
Chapter 5
Conceptual Perspectives
Chapter 6
A Top Management Perspective
Part II
Applications in Industry
Chapter 7
Making It Work—Operational Details, Tools, Continuous Learning and Adaptation
Chapter 8
Case Study: Journalism, Newspapers, Magazines, Video
Chapter 9
Variations: Music (and Games)
Chapter 10
More Variations: App Stores, Indies, E-Books, Virality
Chapter 11
FairPay for Non-Digital Services
Chapter 12
FairPay for Nonprofit Organizations
Chapter 13
FairPay Reputation Management—Databases and Platforms
Chapter 14
Learning the New Logic—Low-Risk Testing, Sweet Spots, and Continuous Adaptation
Chapter 15
Increasing Sophistication and Variety
Chapter 16
Proving the Concept
Part III
Needs and Perspectives
Chapter 17
Practical Business Comparison to Conventional Methods
Chapter 18
Customer-Hostile Value Propositions
Chapter 19
Producer/Creator Perspectives—Sustainable Value Propositions and Compensation Through the Supply Chain
Part IV
Toward a New Economics
Chapter 20
Why It Works—Behavioral Economics, Psychology, and Game Theory
Chapter 21
New Dimensions of Value—Customer Contributions
Chapter 22
Societal Perspectives—Markets That Center on Human Values
Chapter 23
Competing on Vendor Lifetime Value
Chapter 24
Taking Action—Implementation of FairPay
The FairPay Manifesto
References
Index
