We would like to thank the many individuals who helped us complete this book, beginning with the senior public relations executives who set aside time to be interviewed for this study. We also appreciate the support of the reviewers and editors at Business Expert Press throughout the process including Drs Don W. Stacks and Donald K. Wright. We are grateful to the Arthur W. Page Center for Integrity in Public Communication, which provided grant funding for this project. We also would like to express appreciation to the PRSA Board of Ethics and Professional Standards, the PRSA College of Fellows, and Southern Public Relations Federation for their support of this study. All of these efforts were made possible due to the support of our employers, Baylor University and the University of Arkansas-Little Rock. Finally, thank you to Drs Bruce Berger and Bryan Reber, whose prior research provided the inspiration for this project.