APPENDIX C

Use of Influence by PRSA College of Fellows

Type of influence tactic

Men

Women

Total

 

n = 14

%

n = 20

%

n = 34

%

Case studies

14

100

12

60

26

76

Legitimacy appeals

10

71

15

75

25

73

Allies/coalitions

9

64

15

75

24

71

Research

10

71

14

70

24

71

Personal experiences

8

57

13

65

21

61

Pressure/persistence

5

36

15

75

20

59

Emotional appeals (personal) or regarding stakeholders

3

21

7

35

10

29

Asking questions/listening/dialogue

4

29

7

35

11

32

Direct approach

4

29

5

25

9

26

Use of scenarios/alternatives/solutions

4

29

3

15

7

21

Whistleblower

1

7

5

25

6

18

Leaking information to media/government officials/external influencer

0

0

3

15

3

9

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