Index

Accreditation, 81–82

Accredited in Public Relations (APR), 4

Allies

identifying, 59–62

recruiting, 62–64

Alpha tactics, 41

Anecdotes, 90–92

APR. See Accredited in Public Relations

Arthur W. Page Society, 8, 11, 33, 41, 84, 88

BEPS. See Board of Ethics and Professional Standards

Board of Ethics and Professional Standards (BEPS), 83

Boundary spanning, 12

Business literacy

essentials of, 101–107

mistakes to avoid, 107–108

Coalitions

definition of, 31

multiple, 34

research aspects, 31–32

Coercive power, 24

Collaboration, organizational factors impacting, 37–40

Communication, public relations role, 16

Concentration of effect, 68

Conscience

definition of, 4

development of, 2–5

ethical, 1–2

Critical relationships, 32

C-Suite, 20–23

Descriptive norms, 4

Dissent, 69

Egoistic orientation, 3

Employee evaluation, 97–98

Employer branding, 88, 90

Environmental scanning, 12

Ethical climate, 38

Ethical conscience

definition of, 1–2

public relations professionals, 10–15

Ethical culture, 89–90

Ethical decision making process, 6–10

Ethics counsel approach, 50–53

Ethics Every Day, 115

Ethics Every Day practices, 115–120

Ethics training, 82–83

Expert power, 24

Gender differences, 47–50

Health Insurance Portability and Accountability Act (HIPAA), 93

HIPAA. See Health Insurance Portability and Accountability Act

Influence

definition of, 19

other means of gaining, 28–30

overview of, 19–24

social, 24–28

Influence strategies

description of, 41–47

ethics counsel approach, 50–53

gender differences, 47–50

Informational power, 24

Kohlberg’s stages of moral development, 2–3

Leadership, 110–113

Legitimate power, 24

Mentor

characteristics, 79–80

public relations professional, 80

Moral behavior, 9

Moral imagination, 7

Moral intensity components

concentration of effect, 68

magnitude of consequences, 67

probability of effect, 68

proximity, 68

social consensus, 67–68

time, 68

Moral intent, 8

Moral recognition, 7

Mutual problem solving, 9

Negotiation, 9

nemawashi, 36

Omega tactics, 41

Organization’s culture, 38

Orientation materials, 93

Page Society, 36, 53, 63, 70, 76, 88, 94–95, 110–112

Personal norms, 4

Personal reflection, 84–85

Power

definition of, 19

overview of, 19–24

social influence, 24–28

Preferred influence tactics, 69

Probability of effect, 68

Proximity, 68

PRSA. See Public Relations Society of America

Public relations professionals, 6, 10–15

Public Relations Society of America (PRSA), 1

Recruitment materials, 93

Referent power, 24

Relationship building approach to, 33

collaboration, 37–40

coworkers, 32–33

proactive and personal approach, 33

specific characteristics, 33–34

Reward employees, 97–98

Reward power, 24

Routine communication, 90–92

Routine surveys, 95–97

Sanctioned tactics, 41

Schema theory, 5

Secondary socialization, 3

Self-inventory, 84–85

Self-promotion, 26

Social capital theory, 27

Social consensus, 67–68

Social influence

definition of, 24

power, 24–28

Social norms, 3

Soft influence tactic

definition of, 57

examples of, 58–59

process of, 58

Southern Public Relations Federation (SPRF), 11–12, 21, 41

SPRF. See Southern Public Relations Federation

Stakeholders, 52

Strategic adviser, 39

Tactics, 24–25

Tell and listen, 8

Tell-and-sell, 8

Theory X (authoritarian) management, 39

Theory Y (participatory) management, 39

Time, 68

Trust, 64

Unsanctioned tactics, 41

Whistleblower, 69–70

Whistleblowing, 67–77