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by Martha Rivera-Pesquera, Vincent Onyemah
Entrepreneurial Selling
Cover
Title
Copyright
Introduction
Acknowledgments
Part I: Sales—A Journey and a Destination
Chapter 1. Filling the Void in Entrepreneurial Discourse
Chapter 2. Why Selling Is Vital to Entrepreneurship
Chapter 3. Finding the Right Sales Model for Your Business
Part II: The Selling Process
Chapter 4. Navigating Your Way to a Yes
Chapter 5. Managing Interaction and Engagement with Prospective Customers
Chapter 6. Handling Objections
Part III: Avoiding the Pitfalls
Chapter 7. The Forgotten Prospects
Chapter 8. Other Common Misconceptions
Chapter 9. Sales Challenges and Responses
Chapter 10. Parting Advice
Bibliography
Index
Adpage
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