Appendix 2
Customer Challenges
and Priorities
A customer performance chart can tell you about the financial trend of the company and indicate whether the company is performing well or has challenges. Listing the challenges and priorities of the customer will also help you look for opportunities in which your products and services solve their challenges and align with their priorities.
| Challenges | Priorities |
|
• Has underperformed the NASDAQ by more than 25% over the last three years. • Mobile business continues to decline. • Services are a primary contributor to growth but are under threat. • Hardware markets remain under pressure. |
• New mobile devices for new market segments. • Sourcing new technology development talent. • Making strategic acquisitions. • Converting operating expense to CAPX. |
Directions: List the challenges and priorities of your customer.
| Challenges | Priorities |
| |
|