images

Index

A

Apps

    benefits

    global shipping

    international trade

    series of questions

    town

        Desk.com

        Evernote Business

        Google Translate

        QuickBooks

        Skype

        Square reader

        WebEx

B

Business worldwide. See also Marketing tactics and promotional elements; Traditional marketing channels

    classical marketing

    international marketing plan

        building brand recognition

        key question

        OBC

    Internet

        affiliate marketing

        content marketing

        display ads

        e-mail marketing

        inbound marketing

        mobile marketing

        referral marketing

        SEM

        SMM

    overview

C

Cloud storage and computing

    benefits

    top US cloud storage spots

        Box

        Cloud Drive

        Dropbox

        Google Cloud Platform

        iCloud

        SkyDrive

        SugarSync

D

E

Emerging markets

    Brazil

        economies

        gross domestic product

        hot tip, export

        imports

        inflation rate

        internet usage

        languages

        online payment method

        per capita GDP

        population

        population growth rate

        services trade

        trading partners

    BRICS

        common characteristics

        emerging economies

        GDP growth rates

    business guide, BRICS

    China (see China)

    cookie-cutter approach

    exporting, BRICS

        Be patient

        distinctive quality product

        goals

        high ranking

        potential business partners

        tipping point

    frontier markets/next-generation

    host of challenges

    India (see India)

    long-term customer base

    revenue growth

    Russia

        export prospects

        GDP growth rate

        Gross domestic product

        hot tip, export

        imports

        inflation rate

        internet usage

        languages

        ninth-largest economy

        online payment method

        Per capita GDP

        population

        population growth rate

    South Africa

        export prospects

        GDP, growth rate

        imports

        inflation rate

        internet usage

        languages

        online payment method

        per capita GDP

        population, growth rate

Export business plan

    development

    express and experience

    market conditions

    overview

    pointers for development

    purposes for

    types

        back-of-the-napkin

        components

        LEBP

        traditional business plan

Export enterprise

    functional team creation

    outsource process

        core competencies

        freelancers and independent contractors

        hiring plan

        in-house employees

        job search web sites

        key question

        schools and universities

    overview

Export markets

    America

    Brazil

    Canada

    China

        AccessAmerica

        commercial service

        E-to-China.com

        National Bureaus, Statistics

        WTO

    Germany

        largest market

        primary US exports

    Hong Kong

        free port

        leading sectors, US sectors

        packaged food

    Illinois department

    Japan

    Mexico

    Netherlands

    opportunities

    South Korea

    United Kingdom

        categories

        international trading power

F

G

Good global hire

    answer

    hiring scenarios

    key questions

    world-class team

        administrative/office manager

        business development manager

        customer service

        development

        export operations

        HR manager

        international legal counsel

        international money

        international sales strategy

        internet technology

        logistics or supply chain

        marketing and social media

        web designer

H

I

Insurance

    definition

    Insurance coverage

        all-risks policy

        types

    marine insurance

        discover damage or loss of cargo

        financial responsibility

        insurance coverage

        paper trail

International business travel

    business relationship

    flight survival

        expedited screening

        first-class vs. business-class service

        reading materials

        refreshments

        round-trip ticket

        seat selection

    global territory

    hotel choosing

        business centers

        location

        miscellaneous conveniences

        rooms and suites

    money management

        baggage handlers

        baggage transport fees

        global features activation

        international ATMs

        transportation costs

    scouting territory

        bank’s international department

        Chamber of Commerce

        climate/wheather

        Foreign & Commonwealth Office site

        logistics

        Travel.State.Gov site

        US Embassy site

    smart packing

        ditching possessions

        garments appropriation

        natural impulse

    weeklong business trip

        additional passport copy

        business essentials

        health-related items

        Incidentals

        play clothes

        stockings

        suits

        super-compact umbrella

    women needs

International marketing plan

    building brand recognition

        blog creation

        convert site traffic

        evaluate, refine, and improve strategies

        mobile devices

        nurture leads

        optimize

        recommend action

        set objectives

        social media

        Web site

    key question

    OBC

J, K

L

Letter of credit (L/C)

    buyer, businesspeople

    commercial invoice

    fax/e-mail

    opening bank

    paying bank

    pro forma invoice process

    securing payment

    seller, businesspeople

    special payment structures

        advance payments

        deferred payments

        discounted payments

        Installment payments

        mixed drawings

        progress payments

        red clause

    timetables

        banker’s acceptance

        sight-draft payment

        time-draft payment

    types

        assignment of proceeds

        back-to-back setup

        irrevocable

        revocable

        revolving

        standby

        transferable

M

N

O

Outsource process

    core competencies

    freelancers and independent contractors

        Elance

        freelancer

        Guru

        oDesk

        TaskRabbit

        Virtual Assistance.com

        Zirtual

    hiring plan

    in-house employees

    job search web sites

        CareerBuilder

        Craigslist

        Dice

        Experience

        FlexJobs

        GetHired.com

        Glassdoor

        HiredMYway.com

        Indeed

        Internships.com

        Ladders

        LinkUp

        ManpowerGroup

        Monster

        SimplyHired

        StartUpHire

        USAjobs

        Vault

    key question

    schools and universities

P

Pricing

    market

        competitors vary

        customers vary

        markets vary

    product exports (see Product exports)

    service exports

        fundamentals

        pricing model

Product exports

    accounting methods

    chocolate manufacturer

    community moderator

    establishment

    key drivers

    manufacturring company

        celebrity

        competition

        cost

        customer contact

        direct/indirect sale

        government policies

        newness

        product positioning

        quality

        uniqueness

Product to export

    export sales agreements

    finding product

    manufacturing company

        others

        Vosges Haut-Chocolat

    overview

    relationship

        customer demand

        domestic manufacturer

        focus, explain, emphasize, and stroke

        phone script creation

        working life

    sell choosing

Q

Quotations

    competitive shipping rate

        best freight forwarder

        cartons

        CIF

        CNF

        commodity number

        containers

        domestic sale

        ex-factory

        export license

        export quotation worksheet

        FAS

        FOB

        freight forwarder

        pro forma invoice

        terms of shipment

R

S

Security tips

    avoid high-value items

    Be aware, scams

    beverages

    health Tips

        Ackerman group

        hotel concierge

        International SOS

    money protection

    pictures

    strangers

Social media and networking tools

    big shift

    digital-export rock

        Facebook and users

        Google+

        Instagram

        LinkedIn

        Pinterest

        Twitter and users

        YouTube and viewership

    digital-export success

    digital road map

        Blog

        Facebook

        Google+

        Instagram

        Pinterest

        Twitter

        YouTube

    Internet

    overview

Success stories

    GlobalCare Clinical Trials

        administer drugs

        cost calculation

        currency differences

        day-to-day activities

        patient-data-protection policy

        regulatory requirements

        skype

        standardization services

        tests/assessments

        test shipment

    Marlin steel

        business plan

        Export-Import Bank

        Gold Key Matching Service program

        requisite forms

        shipping document

        thriving business

    Paulson Manufacture

    Quality Float Works

        competitive basis

        competitive presence

        domestic use

        family-owned business

        GCC

        global marketplace

        Gold Key Program

        increased exposure

        industrial use

        international marketplace

        networking efforts

        potential customers

        social media

        stronger economy

        TPP

        vulnerability

    Roberts & company

        business risk

        intellectual property

        learning adventure

        money collection

        photographs

        potential partner

        30&40% revenues

T

Third-party providers

    ACH payments

    Amazon WebPay

    Authorize.Net

    Bill Me Later

    Braintree

    CyberSource

    Dwolla

    FeeFighters

    Google Wallet mobile app

    Intuit Payment Network

    MSC

    PayPal

    Stripe

Traditional marketing channels

    exhibitions

        advantages

        booth management

        drawbacks

        local buyer expect

        trade show

    government-and trade industry-sponsored programs

        catalog exhibitions

        contact-list services

        DOC

        gold key matching service

        international partner search

        matchmaking services

        search engine

        TLD

        trade intermediaries

        US embassies

        US exporters

        WTCs

U

UPS

V

W, X

Web globalization

    approach

    consult companies

        additional considerations

        byte level research

        cost of

        CSA

    external guidance

    great global web site

    internationalization and localization services

    optimization

    report card

    service providers

    step-by-step process

        build for growth

        get start translation

        go beyond translation

        hire (right people/service provider)

        measure specific results

        need to

        schedule

        skunkworks

        target market

        test

        track metrics

        translation process simple

        user experience

        user search

        welcome gateway

Web site

    breed visitor participation

    CareerBuilder

    content current, accurate and relevant

    country-code-specific domains

    Craigslist

    culturally customized

    customer care

    Dice

    domain name

    Experience

    FlexJobs

    GetHired.com

    Glassdoor

    global audience

    growth

    HiredMYway.com

    Indeed

    Internships.com

    Ladders

    LinkUp

    maintain

    ManpowerGroup

    message

    mobile subscriptions

    Monster.com

    newsletter

    online customers

    review sites

    SEO case study

    SimplyHired

    StartUpHire

    two-way communication

    unique keyword message

    USAjobs

    Vault

    visitors to buy

Y, Z

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