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by Jennifer R. Farmer
Extraordinary PR, Ordinary Budget
Cover
Title Page
Copyright
Dedication
Contents
Preface
Introduction
One: The Case for Communications
Two: Be Credible
Three: Be Creative
Four: Be Responsive
Five: Be Relentless
Six: Social Media on an Ordinary Budget
Seven: PR Tactics on an Ordinary Budget
Eight: Crisis Communications
Conclusion: Leading in the Midst of Fear Using the Four Principles
Acknowledgments
Glossary
Notes
Index
About the Author
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Extraordinary PR, Ordinary Budget
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