INDEX
Abdullah, Khalil, 37
communications campaigns, 6, 20
core issues, 96
media conference calls, 6, 120
persons involved with, 6, 22, 58, 73, 78, 90
school disciplinary policies and, 20–22, 25, 96, 120
voting rights, barriers to voting, and, 5, 6, 34–35
Allen, Kevin, 117–118
Alpha Dog story(ies)
challenging harmful, 10–11
communicating your, 8–13
overview, 9
Ambrogi, Drew, 45–46
American Legislative Exchange Council (ALEC), 4–5
Apologies, 130–132
Balogun, Jumoke, 142–143
Barber, William J., II, 47, 61–65, 77, 115, 143
Forward Together Moral Movement and, 7, 65, 143
Moral Monday protests and, 7, 8, 64f, 77, 78, 115, 143, 153n4
North Carolina State Conference of the NAACP and, 76, 153n4
overview, 47
Bennett, Bo, 66
Big, thinking, 40–41
Blogging, 85
Bold, being, 42–43
Brown, Les, 41
Burnout, preventing, 141
Burns, Mark, 119
Bush, George W., 124
Byers, Dylan, 33
Call/pitch lists, weekly developing, 106–109
purpose of, 106
Card, Andrew, 124
Cave, Jeralyn, 71
Chan-Kent, Hilary, 118
Charlton, John, 87
Colburn, Bruce, xi
Coles, David, 37
Communications
acknowledging all, 55–56
for mission-driven organizations, 2–8
scope of the term, 1
and your seat at the table, 13–15
Communications team integrated in strategic discussions, 13
Confidence Code, The (Kay and Shipman), 138
Contacting the media, 28–34
Cooke, Jessica Thomas, 118
Creativity, xiv–xv, 36–38, 97, 105, 113–114. See also specific topics
in action, 46–52
and challenging oneself to conceive, 38–40
in developing weekly call/pitch lists, 108–109
digital media and, 116–117
and implementation, 43–46
in organizing and facilitating engaging events, 124–125
using two methods at the same time, 50
Credibility, xiii–xiv, 17–19, 87, 106–107, 114, 125, 129–131
in action, 34–35
being informed and, 28–34
developing and using your network and, 103–105
engaging editorial boards and, 110–112
keeping your word, 19–22
and knowing what’s newsworthy, 23–28
third-party validators and, 103, 104, 118–121
when pitching stories, 99–102
Cregor, Matt, 120
Crises, 126–127
Crisis communications, steps in
step 1: avert a crisis before it begins, 127–128
step 2: outline your goals and objectives, 129–130
step 3: tell the truth and apologize, 130–132
step 4: beware of the drip...drip... drip, 133
step 5: seek professional help, 133–135
Crisis communications assistance, benefits for paying for, 134
DeMers, Jayson, 138
Denver Police Department, 20, 53, 68
Digital media
maximizing, 115–117
scope of the term, 116
targeting both traditional media and, 50
Durbin, Richard “Dick,” 67, 98, 105
Editorial board meetings, 109–110
possible outcomes for, 109
Editorial boards, 109
engaging, 109–110
Editorials. See Op-eds
Eichner, James, 35
Embargoes, news/media, 19–20
Evangelism, xiii
defined, xiii
public relations and communications as, x
Events, engaging
organizing and facilitating, 124–125
Executives, 14
Facebook, 83. See also Social media
Facebook Live, 83–84
Fear, using the four principles to lead in the midst of, 137–141
feeding the spirit, 141–146
Fearlessness, 138
Ferrazzi, Keith, 41
Filner, Bob, 127–128
Foner, Mow, 43–44
Fonville, Phil, 115
Forgiveness, 132
Forward Together Moral Movement, 7, 65, 143. See also Moral Monday protests
Glenn, John, 17
Goals and objectives, outlining, 129–130
Greer, Alana, 105
Griffin, Kathleen, 132
Hair, Penda D., 73
Hamer, Fannie Lou, 27
Hettrick, Chelsea, 42–43
Hewitt, Damon, 120
Honesty, 130–132
Huffington, Arianna, 137–138
Implementation of ideas, 43–46
Influencers, targeting, 90
Infographics, 37
Information. See also specific topics creativity in methods of selecting and sharing, 37–38
websites used to share, 50–51
Instagram, 84. See also Social media
Journalist associations, 34
Journalists, contacting, 28–34
Kawasaki, Guy, x
Kay, Katty, 138
Kerry, John F., 124
Kiley, Jamie, 71
Larabee, Michael, 70–72
Latvala, Jack, 6
Learning as much as possible, 56–57
Lesbian, gay, bisexual, transgender, and queer (LGBTQ) youth of color, 142–143
LinkedIn, 84. See also Social media
Maher, Bill, 143
Mandela, Nelson, 40
Martinez, Pam, 53–54
Martinez-Johnson, Gebe, 69–70
McBride, Michael, 89
Media. See also specific topics
collecting information on members of, 28–34
creativity in breaking through to the, 37–38
targeting both traditional and digital, 50
Media conference calls
of Advancement Project, 6, 120
Media embargoes, 19–20
Mesfin, Salem, 71
Milhiser, Ian, 78
Mission-driven organizations, communications for, 2–8
Moral Monday protests, 64f, 77–78, 100
North Carolina (NC) NAACP and, 7, 51, 64f, 115, 153n4
photos, videos, and, 115
Real Time with Bill Maher and, 143
William Barber II and, 7, 8, 64f, 77, 78, 115, 143, 153n4
Moral Movement, 47
National Association for the Advancement of Colored People (NAACP)
Legal Defense and Education Fund (LDF), 120
North Carolina (NC) chapter, 7, 51, 63–65, 73, 76, 115, 153n4
Network, developing and using your, 103–105
Never Eat Alone (Ferrazzi), 41
New York Times, 35, 41, 46–48, 101–102
News, reading
with the intention of acting on what you’ve read, 48–49
News embargoes, 19–20
Newsome, Bree, 90
Newsworthy stories, knowing which stories are, 23–28
questions to ask regarding capturing reporters’ interest, 27
“No,” hearing and responding to, xvi, 66, 69–75
Obama, Barack, xi–xii
On Becoming Fearless (Huffington), 137–138
O’Neil, Mary Evelyn Rider, 64f
Op-eds (guest columns), utilizing, 112–114
Packaging the story, 121–123
Palmer, Dian, xi
Periscope, 83–84. See also Social media
Perseverance. See Relentlessness
Petition, organizing an online, 49
Pictures, utilizing, 51–52
Pitch lists. See Call/pitch lists
Pitching stories
Advancement Project and, 95, 96
proactively, 94–103
Plan, having a, 58–60
in schools, 20, 25, 30–31, 53, 68f, 120
Press conferences. See Media conference call
Preston, Eric, 115
Prison. See School-to-prison pipeline
Professional help, seeking, 133–135
Public relations (PR), defined, 2
Public relations (PR) professional organizations and associations, 34
Public relations (PR) tactics, 93–94. See also specific topics
recruiting and utilizing third-party validators, 117–122
Race Forward, 50–51
Racial disparities, 67, 142–143. See also Voting, barriers to
in school discipline, 20, 36–37
Racial justice, 39, 107, 118, 142, 143. See also Advancement Project; Color of Change; National Association for the Advancement of Colored People; Race Forward
Rejection, xvi, 66, 69, 72. See also “No”
Relentlessness, xvi, 66–74, 122–123. See also specific topics
in action, 78–81
keep believing, 75–78
knowing when to back off, 74–75
in recruiting and utilizing third–party validators, 121
on social media, 89–91
when developing weekly call/pitch lists, 107–108
when pitching stories, 97–99
when using digital media, 117
Responsiveness, xv, 53–55, 135. See also specific topics
in action, 61–65
in apologizing, 131–132
and averting crises, 128
in dealing with problems, 133
defined, xv
on social media, 91–92
when engaging editorial boards, 112
when packaging the story, 123
when pitching stories, 102–103
Restorative Justice, 36–37
Rich, Motoko, 29
Robinson, Rashad, 4
Romney, Mitt, xii
Rosenblatt, Alan, 116–118
Rosenthal, Steve, 124
School disciplinary policies, Advancement Project and, 20–22, 25, 96, 120
School discipline, racial disparities in, 20, 36–37
School-to-prison pipeline, 22, 25, 31, 38, 54, 67, 78–80, 98, 104, 105
Schools
police in, 20, 25, 30–31, 53, 68f, 120
Restorative Justice in, 36–37
Schultz, Ed, 98
Scott, Keith Lamont, 89
Service Employees International Union (SEIU), x, xvi, 69
Service Employees International Union (SEIU) District 1199 (WV/KY/OH), x, xi, xvi, 3, 10, 17, 58
Sexual harassment, 127–128
Shah, Nirvi, 21–22
Shalhoub, Tony, xi
Shipman, Claire, 138
Sinocruz, Jason, 55
Snapchat, 84. See also Social media
Sobel, Richard, 107
Social media, 82–86
the bottom line on, 92
creative uses of, 88–89
credibility on, 86–88
relentlessness on, 89–91
responsiveness on, 91–92
Spirit, feeding the, 141–146
St. George, Donna, 54, 66–69, 105
Stewart, Sally, 9–10
Storify, using, 50
Surveying staff, 44–45
Tactics vs. principles, 15–16
Taxpayers Bill of Rights (TABOR), xi
Tenants and Workers United (TWU), 36, 71–72
Tetreault, Ann Louise, xi
Thinking big, 40–41
Third-party validators
categories of, 118
developing relationships with, 118–119, 121
recruiting and utilizing, 117–122
Thomas, Eric (Hip Hop Preacher), 41
Thomas, Gregory, 120
Tibebu, Elizabeth, 71
Trump, Donald J., 119
Twitter, 84. See also Social media
Videos. See also Social media
to share messages, 49
utilizing, 51
Visuals, utilizing, 51–52
Voices of Youth in Chicago Education, 67f
anti-voting measures and voter suppression laws, 4, 6, 34–35, 65
organizations that challenge, 5
voter ID laws, 73, 74, 107, 108, 144
Voting rights
activism and advocacy, 5, 6, 34–35, 65, 73–74, 96, 107, 108, 139
in the media, 46–48, 74, 107, 108, 122
Voting Rights Act of 1965, Section 2 of, 34, 35
Washington Post, the, 21, 31, 66, 68, 70–72, 114, 139
Webinar, organizing a, 49
Websites
used to share information, 50–51
Wenger, Victoria, 70
Wiedenkeller, Pat, 32
Williams, Becky, 18
Williams, Jesse, 90
Wilmot, Kiera, 24–26, 78–80, 105
Wilmot, Marie, 105
Winfrey, Oprah, 42
Wolf, Richard, 73–74
YouTube, promoting with, 49