NOTES

PREFACE

1. Guy Kawasaki, “The Art of Evangelism,” GuyKawasaki.com, January 12, 2006.

2. Betsy Woodruff, “A Kinder, Gentler Scott Walker,” Slate, November 4, 2014, http://www.slate.com/articles/news_and_politics/politics/2014/11/scott_walker_s_closing_argument_in_wisconsin_is_a_soft_one_the_conservative.html.

3. SAG-AFTRA, “Tony Shalhoub, Susan Sarandon Fire up Wisconsin Protesters,” March 14, 2011, https://www.sagaftra.org/tony-shalhoub-susansarandon-fire-wisconsin-protesters (accessed September 14, 2016).

ONE

1. Jennifer Bendery, “Rashad Robinson Is Leading the Social Justice Movement into the 21st Century,” Huffington Post, May 6, 2015.

2. Dustin Volz, “AOL Becomes the Latest Tech Giant to Flee from ALEC,” The National Journal, November 10, 2014, https://www.nationaljournal.com/s/35635/aol-becomes-latest-tech-giant-flee-from-alec.

3. While the assistor language was defeated during the 2013 Florida legislative session, it was reintroduced in 2015 as part of a broader restrictive voting measure.

4. It bears noting that Rev. Dr. Barber and the North Carolina State Conference of the NAACP had been organizing and working in North Carolina for at least 7 years prior to the start of the weekly Moral Monday protests. To be fair, “Moral Mondays” grew out of a 7-year movement, before Advancement Project was ever involved. On their own, the NC NAACP generated tremendous regional media coverage. My contribution, once I began working with the NC NAACP in 2013, was to expand that media coverage, particularly among national media outlets.

5. Sally Stewart, A Guide to Meeting the Press: Media Training 101 (Hoboken, N.J.: John Wiley & Sons, Inc., 2004), 19.

6. U.S. Department of State, “The Decline of Union Power,” About.com, http://economics.about.com/od/laborinamerica/a/union_decline.htm (accessed September 12, 2016).

TWO

1. Daniel J. Losen and Tia Elena Martinez, “Out of School & Off Track: The Overuse of Suspensions in American Middle and High Schools,” Report, The Civil Rights Project’s Center for Civil Rights Remedies, April 8, 2013, https://civilrightsproject.ucla.edu/resources/projects/center-for-civil-rights-remedies/school-to-prison-folder/federal-reports/out-of-school-and-off-track-the-overuse-of-suspensions-in-american-middle-and-high-schools/Exec_Sum_OutofSchool_OffTrack_UCLA.pdf (accessed September 12, 2016).

2. Youtube video, “How a Science Project Got a Student Arrested,” advancementproject.org, May 29, 2014, https://www.youtube.com/watch?v=cX8l7FTyHgM (accessed September 12, 2016).

THREE

1. Michael Alison Chandler, “Alexandria Students Push for Alternatives to Suspensions,” Washington Post, January 5, 2014, https://www.washingtonpost.com/local/education/alexandria-students-push-for-alternatives-to-suspension/2014/01/05/c4c520c4-7491-11e3-8b3f-b1666705ca3b_story.html (accessed September 14, 2016); Moriah Balingit, “Civil Rights Advocates Slam Alexandria School System over Discipline Data,” Washington Post, June 13, 2016, https://www.washingtonpost.com/local/education/civil-rights-advocates-slam-school-system-over-discipline-data/2016/06/13/91239ae2-3182-11e6-95c0-2a6873031302_story.html (accessed September 14, 2016).

2. Advancement Project, “Barriers to the Ballot in 2016,” July 2016, http://www.advancementproject.org/blog/entry/infographic-barriers-to-the-ballot-restrictive-voting-procedures-in-2016 (accessed September 14, 2016).

3. Roy Greenslade, “PRs Outnumber Journalists in the US by a Ratio of 4.6 to 1,” Guardian, April 14, 2014, https://www.theguardian.com/media/greenslade/2014/apr/14/marketingandpr-usa (accessed September 14, 2016).

4. Keith Ferrazi with Tahl Raz, Never Eat Alone: And Other Secrets to Success, One Relationship at a Time (New York: Crown Publishing Group, 2005).

5. Jeffrey J. Fox, How to Become CEO: The Rules for Rising to the Top of Any Organization (New York: Hyperion, 1998), 56.

6. Moe Foner, Not for Bread Alone (Ithaca: Cornell University, 2002), 98–99.

7. Race Forward, Clocking In, https://clockingin.raceforward.org/ (accessed September 14, 2016).

FIVE

1. Donna St. George, “‘School-to-Prison’ Pipeline Hearing Puts Spotlight on School Discipline,” Washington Post, December 13, 2012, https://www.washingtonpost.com/local/education/school-to-prison-pipeline-hearing-puts-spotlight-on-student-discipline/2012/12/13/18503286-4524-11e2-9648-a2c323a991d6_story.html (accessed September 18, 2016).

2. Donna St. George, “A Shift in Denver: Limits on Police in Schools,” Washington Post, February 18, 2013, https://www.washingtonpost.com/local/education/a-shift-in-denver-limits-on-police-in-schools/2013/02/18/932083b4-791b-11e2-9a75-dab0201670da_story.html (accessed September 18, 2016).

3. Penda D. Hair, “This Football Season, Let’s Wipe ‘Redskins’ from our Vocabulary,” MSNBC.com, September 14, 2014, http://www.msnbc.com/msnbc/football-season-lets-wipe-redskins-our-vocabulary (September 18, 2016).

4. Richard Wolf, “Voting Rights Cases May Be Heading Back to Supreme Court,” USA Today, September 11, 2014, http://www.usatoday.com/story/news/nation/2014/09/11/voting-rights-states-courts-wisconsin-texas-north-carolina-ohio/15279621/ (accessed September 18, 2016).

SIX

1. “Here’s How Many People Are on Facebook, Instagram, Twitter and Other Big Social Networks,” Adweek, April 4, 2016, http://www.adweek.com/socialtimes/heres-how-many-people-are-on-facebook-instagram-twitter-other-big-social-networks/637205 (accessed December 19, 2016).

2. Zephora, “The Top 20 Valuable Facebook Statistics—Updated February 2017,” https://zephoria.com/top-15-valuable-facebook-statistics/.

3. Adweek, 2016.

4. Jackie Borchardt, “Ohio Education Department Spokesman Apologizes for Tweet Suggesting Critics Should ‘Get Laid,’ ” Cleveland.com, July 24, 2014, http://www.cleveland.com/open/index.ssf/2014/07/ohio_education_department_spok.html, (accessed December 19, 2016).

5. Laura Stampler, “DiGiorno Used a Hashtag about Domestic Violence to Sell Pizza,” Time, September 9, 2014, http://time.com/3308861/digiorno-social-media-pizza/ (accessed on December 19, 2016).

6. Jennifer Farmer, “Bree Took a Stand. Will You?” HuffingtonPost, June 29, 2015, http://www.huffingtonpost.com/jennifer-farmer/bree-took-a-stand-will-you_b_7688888.html (accessed December 19, 2016).

SEVEN

1. Lou Hoffman, “The Evolving Distribution and Role of Press Releases,” Ragan’s PR Daily, August 10, 2014, http://www.prdaily.com/mediarelations/Articles/The_evolving_distribution_and_role_of_press_releas_16269.aspx (accessed October 3, 2016).

2. Richard Sobel, “The High Cost of ‘Free’ Photo Voter Identification Cards,” Charles Hamilton Houston Institute for Race & Justice at Harvard Law School, June 1, 2014, http://today.law.harvard.edu/wp-content/uploads/2014/06/FullReportVoterIDJune20141.pdf (accessed October 3, 2016).

3. U.S. Government Accountability Office, “Issues Related to State Voter Identification Laws,” October 8, 2014, http://www.gao.gov/products/GAO-14-634 (accessed December 19, 2016).

4. An editorial board memo is a memorandum to editorial board members or writers asking them to devote space to your issue or position.

5. Kevin Allen, “Journalists Still Think PR Pros Are Liars,” Ragan’s PR Daily, June 8, 2015, http://www.prdaily.com/Main/Articles/Journalists_still_think_PR_pros_are_liars__18789.aspx (accessed October 3, 2016).

6. Sophie Tatum, “Trump Surrogate Admits Falsifying Biographical Claims,” CNN.com, September 3, 2016, http://www.cnn.com/2016/09/03/politics/mark-burns-donald-trump-interview/ (accessed on December 19, 2016).

7. Louis Nelson, “Trump Surrogate Mark Burns Lashes Out at Media for Blackface Cartoon Fallout,” POLITICO, September 1, 2016, http://www.politico.com/story/2016/09/donald-trump-pastor-mark-burns-blackface-cartoon-227657 (accessed December 19, 2016).

EIGHT

1. Jennifer Medina and Rob Davis, “After Dodging Harassment Allegations, San Diego Mayor Is Reportedly Set to Resign,” New York Times, August 22, 2013, http://www.nytimes.com/2013/08/23/us/harassment-suit-san-diego-mayor-bob-filner.html?_r=0 (accessed December 19, 2016).

2. Kathleen Griffin, The Forgiveness Formula: How to Let Go of Your Pain and Move On with Life (New York City: MJF Books, 2004), 142–143

CONCLUSION

1. Arianna Huffington, On Becoming Fearless: In Love, Work and Life (Boston: Little, Brown and Company, 2006), 95–96.

2. Olga Khazan, “Why Are There So Many Women in Public Relations?” Atlantic (August 8, 2014).

3. Katty Kay and Claire Shipman, The Confidence Code (New York: Harper Business, 2014), 158.

4. Jayson DeMers, “7 Things Good Communicators Always Do,” Forbes, May 29, 2014, http://www.forbes.com/sites/jaysondemers/2014/05/29/7-things-good-communicators-always-do/#766e6fa33dff (accessed December 19, 2016).

5. Jeffrey J. Fox, How to Become CEO: The Rules for Rising to the Top of Any Organization (New York: Hyperion, 1998), 134.

6. CareerCast, “The Most Stressful Jobs of 2015,” (n.d.), http://www.careercast.com/jobs-rated/most-stressful-jobs-2015 (accessed 2/9/17).

7. Rev. William J. Barber, interview with Bill Maher, HBO Real Time with Bill Maher, Ep. 325, July 18, 2014.