So where’s the catch with introducing and implementing a customer activation program? There really isn’t one, unless, of course, you doubt your own integrity or your customers’ ability to self-police and regulate without being lured to the dark side of bias, manipulation, and coercion. Disclosure and transparency are not optional; they are critically vital components of any program that uses any kind of formalized financial or bartered compensation. There’s an inherent danger to paying (pun not intended) lip service to both of these; they’re almost becoming clichés in today’s corporate environment. Clearly, any superficial understanding or execution against these core tenets is unacceptable.