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by Sarah-Jayne Gratton
Follow Me! Creating a Personal Brand with Twitter
The Rise of the Personal
Immediacy and the Rise of the Social Consumer
A Twitter-Centric Landscape
To Tweet — Perchance to Dream
The Shaping of the Personal Twitterverse
Communal Discovery: For Better or for Worse
Tweeting Outside the Box
‘Less’ Is the New ‘More’
Sorting the Wheat from the Chaff
The World in Our Pockets
Spring-Cleaning Your Brand Approach
Building Brand ‘You’
Your Personal Brand Statement
Understanding Your Emotional Value Keys
Your Brand Chemistry: The Vision, Value, Passion Connection
Charging Your Personal Brand with Emotional Equity
Maybe There Is Something in All Those Kitten Pictures
Repeat after Me: Power Isn’t a Dirty Word!
The Halo Effect
Secrets of a Great Twitter Profile
Thinking Outside the Box
The Search Engine Optimization (SEO) Trick
The Power of First Impressions
Getting a Handle on Your Handle
Trust Your Instincts
Bring on the Bio
Branding Your Background
What’s Next?
The Four Types of Tweets and Why They Matter
Formatting Comes First
So Why Do I Need a Formula, Anyway?
Tweeting to the Power of Four
Building Your Followers: Quality Versus Quantity
I’m Listening! Or Am I?
How to Become a Botinator
TrueTwit Validation
The Perfect Balance
A Perfect Union for Your Personal Brand
Creating Your Twittertorial Calendar
It’s All in the Planning
Mastering the Art of Clever Curation
Creating Your Brand Anchors
Using Key Events
A Little More Courage
Your Content List
Putting It All Together
Your Brand, Your Show
From the White House to the Moon
A Shift in Power
The Incredible Shrinking Attention Span
From a Set-Top Box to a Streaming World
It All Leads to Twitter
Building Your Brand from the Foundation Up
Mixing It Up
Planning Your Production Schedule
Scheduling Your Tweets
Making Twitter the Hub of Your Show
The Wisdom of Repeat Tweets
A Geography Lesson: The Global Power of Twitter
Tweet Dreams Are Made in the USA
Seeing the World through Culture-Colored Lenses
East Meets West — Or Does It?
Taking Your Brand Global
A Question of Language
Tweeting for Time Zones
Beyond Hashtags: Make Your Brand a Trending Topic
Your Fail-Safe Guide to Using Hashtags
Making It Trend
Empowering Health Care
Twitter as a Springboard
Starting Out
Howard Luks’ Golden Rules for Personal Branding Success
Into the Future
Changing the Job Market One Tweet at a Time
Getting Started
Keeping It Real
Sharing the Twitter Love
Bob Warren’s Golden Rules for Personal Branding Success
Making Twitter Your Personal Brand Diary
First-Tweet Nerves
Fine-Tuning Her Personal Brand on Twitter
Addicted to Twitter
Diana Adams’ Golden Rules for Personal Branding Success
Diana Adams’ Favorite Twitter Tools
A Life-Changing Personal Brand Experience
Social Media Entrepreneur at 17
Establishing Brand Visibility
Amit Verma’s Golden Rules to Personal Branding Success
The Future
Meet the Twitter Ninja
Searching for Possibilities
Lessons Learned
A Permanent Twitter Connection
The Benefits of Asking Questions
Aaron Lee’s Golden Rules for Personal Branding Success
Aaron Lee’s Favorite Twitter Tools
The Voice of Your Brand
Tweeting around the World
An Early Adopter
Branding Lessons Learned along the Way
JD Andrews’ Golden Rules for Personal Branding Success
JD Andrews’ Favorite Twitter Tools
Passion and Luck
Putting Her Personal Brand in the Pink
Skeptical Beginnings
Taking a Client’s Perspective
A Great Example
Lessons Learned
Sharon Hayes’ Golden Rules for Personal Branding on Twitter
The ‘Green’ Giant of Twitter
In Search of a Meaningful Life
Hang in There!
A Constantly Evolving Platform
Michael Todd’s Golden Rules for Personal Branding Success
Michael Todd’s Favorite Twitter Tools
Twitter to the Power of Two
Going All the Way
A Change of Handle
Twitter’s Cutest Couple
#TeamGratton’s Golden Rules for Personal Branding Success
#TeamGratton’s Favorite Twitter Tools
Twitter Clients and Directories
Choosing Your Perfect Twitter Client
Twitter Directories
Curation Tools
Blog Alternatives
Content Search Tools
Tweet-Specific Tools
Metrics and Analysis Tools
Every Toolkit Needs a Good Measure
Influence Measures
Miscellaneous Tools
Follow Me! Creating a Personal Brand with Twitter
Legal and Copyright Information
Credits
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