CONTENTS

Acknowledgments

Introduction
   Gamification: Beyond the Hype

PART I The Value of Gamification: Engaging the Crowd

1 Motivation: The Gamification Endgame

2 Give Meaning to Players

3 Changing Behavior One Step at a Time

4 Using Gamification to Develop Skills

5 Using Gamification to Drive Innovation

PART II Designing a Gamified Player Experience

6 Player-Centric Design

7 Designing a Gamified Solution

8 Common Design Pitfalls

9 Managing for Success

10 Gamification 2020: What the Future Holds

Notes

References

Index

About the Author

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