INDEX
Accountability, 139–140
Activist hedge funds, 62
Adidas, 195
Agha-Soltan, Neda, 44–45, 47–48
Agile organizations, 190–194
Alsop, Ron, 54
Amazon.com, 11, 36, 135, 136, 156–158
American Customer Satisfaction Index, 166–167
American Express (AmEx), 15, 152–154, 160–167, 184–185
Asia, rise of, 194–197
B Corporations, 184
Best Companies to Work For (Fortune), 9, 16, 17, 69, 76, 94, 95, 110, 118, 163, 212, 240n2. See also Good Employer Ratings
Beth Israel Deaconess Hospital, 15, 127–128, 148–149
Blake, Frank, 3, 4, 11, 20, 65
Boudreau, John, 22
BP oil spill, 177–178, 200, 202, 209
Bragdon, Joseph, 80
“Brand bullies,” 176
Brand coherence, 24
Brand identity, 175
Breen, Bill, 180
Brooks, David, 200
Buzzelli, David, 208
Callan, Scott J., 78
Capital equipment, 30
Capitalism. See also Free-market capitalism
democratic market, 201
Carbon Disclosure Project (CDP), 179
Carbon footprint, 170–171. See also Environment
Cascio, Wayne, 191
Chevron, 113
Chief executive officers (CEOs), 63, 98
tax havens, 176–177
China, 30–31, 58, 154–155, 194, 197
Circuit City, 136–137
Clean Air Act, 58
Cleaning products, 170. See also Seventh Generation
Climate change. See Global warming
Clinton, Bill, 208
Communication. See also Disclosure; Transparency
with customers, 157–159
about ecological impact, 178–180
leadership and, 131–132
Communities, 172–173
commitment to, 172
Community service, 47
Companies. See also specific topics
factors pushing them to behave better, 5
life expectancy, 78–80. See also Goodness: and long-term survival
with whom you do business, assessing, 111, 114–121
Compassion boom, 47
Compensating employees, fairly, 140–141
Connected enterprise, power of the, 192
Connectivity, 111, 115–116, 192
ConocoPhillips, 113
Consumer desire, 23–26
Container Store, 142
Contribution, 47, 92, 99, 103, 122, 166, 213
Corporate charters, revoking, 204
Corporate citizenship, 17, 84, 167, 176
Corvington, Patrick, 47
Cotte, June, 83–85
Credit card companies, 161. See also American Express
Customer experience, improving, 25
Customers
putting them first, 24–25
respecting the privacy of, 160
de Geus, Arie, 78–79
Deepwater Horizon oil spill, 60, 177–178, 200, 202, 209
Developed economies, 32–34
Developing economies, 30–32
Disclosure, 202–203, 209. See also Communication; Transparency
Disclosure culture, 41–44
Disney, 17, 18, 22, 25, 110, 111, 177
Disney, Walt, 25
Dow Jones Sustainability Indexes, 8–10, 16, 85, 179, 213
Downsizing, 191. See also Layoffs
“EA: The Human Story” (ea_spouse essay), 40–41, 43, 44
Eco-friendliness, phony, 9–10. See also Greenwashing
Eco-marketing, 7, 179. See also Greenwashing
Economic security focus, 26–29
Electronic Arts (EA), 40–43
EMC, 143–144
Employee commitment, contributors to, 140–141
Employee referrals used to fill positions, 134–135
Employee relations, 172–173
Employees
autonomy and authority, 135–136
training, 142
traits of good, 24
values and priorities, 26–29
Employees First, Customers Second (Nayar), 70
“Employees First, Customers Second” program and ethos, 65–66, 130, 147
Employer(s). See also Good Employer
creating business intelligence for being a good, 144–146
good employers make good sellers, 163–164
Environment, 49–50, 99, 177, 213. See also Greenness; Seventh Generation; specific topics
abiding by the law, 177–178
communication and, 178–180
helping the planet, 181–182
moderation and the, 182–183
Environmental harm, minimizing, 180–181
Environmental rankings, 92
Environmental regulation, 177
Esty, Dan, 82
“Ethical” consumer products, 8, 83–85
“Ethical” consumers, 32, 88, 158, 165
“Ethical” economic behavior, 5
European Commission, 69
Evangelical Christians, 50–51
“Experience Economy,” 23
Facebook, 41
“Fair-trade” movement, 46
“Family-oriented” culture, 195–196
Fast-food firms, 159–160
Federal Trade Commission (FTC), 203
FedEx, 12–13, 17–18, 110, 133–134, 147, 193
Fenton, Traci, 70
Fischer-Wright, Halee, 147
Fishman, Elliot, 116
Flat organizations and flatness as a management philosophy, 66, 67, 70
Food and beverage industry, 159–160
For-benefit corporations, 184
Free-market capitalism
dissatisfaction with, 28, 199–200
problems with and criticisms of, 58–59
Frey, John, 183
Friedman, Milton, 13
Friedman, Thomas, 67
FTSE KLD 400 Social Index, 77
Generation Y (Gen Y). See Millennials
Gilmore, James H., 23
Glassdoor.com, 35, 92, 94–97, 212
Global citizens, 45
Global security, 44–48
Global social conscience, 46–47
Global trade, 29–30
Globalization, 12
Goldman Sachs, 107, 110, 158–159
loses its good name, 118–119
Good Company Index, 7, 78, 106–107
categories of information used for, 92–93
data from, 9
good companies outperform in stock market, 112
grades for Fortune 100, 108–109
scoring, 211–213
sources, 214
Good Employer Ratings, 92, 94–97, 212
for Fortune 100, 96–97
Good Seller Ratings, 92, 97–98, 212
Good Steward Ratings, 92–93, 98–99, 102–106, 212
for Fortune 100, 102–103
Good work, defined, 198
Goodness. See also specific topics
benefits to, through and through, 81–88
characteristics and elements of, 91–93, 198–199
doing well by doing good, 75–81
and long-term survival, 78–80. See also Companies: life expectancy
as a seller, 152–154
being a good seller doesn’t come cheap, 160–162
good sellers take center stage, 166–167
purpose and, 166
thorough worthiness reinforces, 162–166
Google, 145
Government regulation and oversight of the economy, 177, 200–204. See also Antitrust laws
rising, 57–60
Great Recession, 5–6, 19, 27, 45, 58, 69, 120, 133, 200, 209
Green Rankings (Newsweek), 16, 92, 99, 213
Greenness, 82–83
going green, 48–52. See also Environment
Greenwashing, 7, 9–10, 179–180
Gulf of Mexico oil spill, 60, 177–178, 200, 202, 209
Hannah’s Gold, 52
Harrington, John, 25
HCL Technologies, 66, 68–69, 147
Hewlett-Packard (HP), 95–96, 180–181, 183
Hiring practices, 134–135
Hollender, Jeffrey, 120, 170, 180, 185
Home Depot, 3–5, 11, 18–20, 107, 156
shareholder activism, 61, 64, 65
Honda, 209–210
Human capital analytics, 145, 146
“Human capital management” portfolios, 76
Human needs satisfied by employment, 198
Human resources (HR) factors, 80, 81
Hurd, Mark, 95
Hurricane Katrina, 49
Idealistic vision, 207–210
Indian model of leadership, 196
Initial public offerings (IPOs), 80
Internet. See Blogs; Web 2.0 technologies
Investing, socially responsible, 85–86
Jackson, Mitch, 13
Job design, 135–137
Job security and job loss, 26–29, 129–130, 173. See also Layoffs
Johnson & Johnson, 104
Jones, Kimberely Howell, 133
Kaiser Permanente, 115
Kanter, Rosabeth Moss, 181–182
Kindle 2, 36
King, John, 147
Klein, Naomi, 175–176
Knowledge economy, 30
Kramer, Mark, 175
Kull, Steven, 45
Lawler, Edward E., III, 68, 198–199
Layoffs, 27, 34, 127, 130, 173, 191. See also Job security and job loss
Leaders. See also Chief executive officers
behaviors, 132–134
Leadership, 131–134
Learning, 141–142
formal, 142–143
informal, 143–144
LeBreton-Miller, Isabelle, 79
Levy, Paul, 127–128, 132, 148, 149
Logan, Dave, 147
Market forces and goodness, 12
MasterCard, 161
Matlin, Julie, 160
Mattel, 154–155
“Maximize shareholder value” philosophy, 146
McAlvain, Torry, 117
McBassi & Company, 9
McEntee, Gerald, 63
Michelins, 79
Millennials, 52–54
Miller, Danny, 79
Minerals Management Service, 202
Missions, substantive, 79
Moderation, 182–183
Montuori, Don, 83
MSN Money, 3–4, 11, 18–20, 107
Nardelli, Robert, 3, 20, 61, 64, 65, 156
Natural resources, 30
Needs satisfied by employment, 198
“Noble cause,” 147
Ocean Energy Management, Regulation, and Enforcement, Bureau of, 202
Oil spills, 60, 177–178, 200, 202, 209
Organizational democracy. See Democracy, workplace
Otellini, Paul, 60
Paez, Jennifer, 165–166
Parker, Tom, 165
Party gone wrong, parable of the, 18–19
Patton, Gary, 65
Pearson, Polly, 143–144
Penalties/fines, 92, 99, 104–105, 213
People purpose, 146–147
Perez, Amilcar, 46–47
“Performance” vs. “family-oriented” culture, 195–196
Pine, B. Joseph, II, 23
Pink, Daniel, 147–148
Political imperative, defined, 56
Porter, Michael, 175
Posner, Richard, 58–59
Power sharing. See also Democracy, workplace
radical, 69
Precautionary principle, 171, 182–183
Pride, 240n2
Problem solving with core capabilities, 173–175
Probst, Larry, 43
Procter & Gamble (P&G), 174, 175
Product safety, 132–133, 154–155, 199
Protecting Futures, 174
Purpose, inspiring, 146–149
Ramstad, Peter, 22
Rapaport, Dave, 185
Reciprocity, 111, 114–115, 155–157
Relationship Care program, 153, 162–165, 167
Restraint, 93, 99, 159–160, 175–177, 213
Riggs Bank, 137
Rule 13D, 62
Sartain, Libby, 35
Say on pay, 63
SC 13D disclosures, 62
Securities and Exchange Commission (SEC), 62, 118, 203
Security, global, 44–48
Self-managed teams, 67
Seventh Generation, 15, 172, 183, 184–185, 261–262nn52-57
Corporate Consciousness Report, 117, 120, 170
creating harmony amid discordant demands, 117–120, 171
employee involvement, 69
features of a good steward, 171
“Get Out of Hot Water” effort, 117–118
growth and sales, 118–119, 184, 185
minimizing environmental harm, 170–171, 180, 183–184
moderation and restraint, 171, 182–183
product ingredients, 117, 170, 182, 183
Shareholder activism, 61–65
problems with, 63–65
Social change and social causes, support for, 81–82, 92
Social media technologies, 35, 41–42, 45. See also Blogs; Web 2.0 technologies
Social relationships, need for supportive, 198
Social responsibility, corporate, 9–14, 17, 46, 78, 172, 175. See also specific topics
Social solidarity, march toward greater, 47
Socially responsible investment mutual funds, 85
Starbucks, 23
and goodness as a seller, 164–166
takes shape, 183–185
Stock market, performance in, 75–78
Stora Enso, 80
“Sustainability 360” program (Walmart), 48
Sustainability Index Consortium, 181
Sustainable Asset Management (SAM), 10
Sustainable business practices, 87
defined, 87
Sustainable Development, Council on, 208
Sustainable Project Index, 181–182
Symphony Services, 134–135, 142–143
Tax havens, 93, 99, 103–104, 106, 107, 110, 176–177, 213
Technological change, 34–37
Temkin, Bruce, 25
Teter, Hannah, 52
Thomas, Janet M., 78
Thompson, Clive, 158
Trade, global, 29–30
Transparency, 116–117, 135, 171, 180, 185, 196. See also Communication; Disclosure
about company strategy and performance, 29
technology-enabled, 35, 209. See also Social media technologies
trust and, 158
Tribal Leadership (Logan et al.), 147
Trudel, Remi, 83–85
Turner, Lord Adair, 179
Turnover, 142
Ultimate Software, 120–121, 208
Unemployment, 28
Unions, 69
United Nations Global Compact, 51
Unocal, 204
Value-creating organization committed to its employees, ingredients for a, 129–131
Vigilance (workplace conditions), 138
Virgin America, 23–24
Visa, 161
Volunteer service, 47
Walmart, 24, 86–87, 106–107, 177
going green, 48–49, 51–52, 86, 87, 181–182
Water quality, 259n27
Web 2.0 technologies, 35–37, 42. See also Social media technologies
Welbourne, Theresa, 80–81
Whistle-blowers, 44. See also Disclosure culture
Whitworth, Ralph, 61
Win-win exchanges, 14, 111, 153
Work environment, 134–141
conditions, 138
processes, 137
Workplace conditions, 138
Workplace democracy, 65–70
Workplace safety, 131–132
Worthiness
companies pushing each other in the direction of, 12–13
high stakes that worthiness wins, 197–204
meaning of, 13–16
meets the agile organization and emergent Asia, 190–197
Worthiness Era, 207
government policy and, 201–204
Worthiness imperative, telltale signs of, 7–9
Wright, Marian, 166
Yelp, 42–43
Yu, Angel, 195