Index
A
accessibility, 220
analytical appeal, 51–53
anecdotes, 85–87
animation, 151–152
appearance, 170
Atkinson, Cliff, 207
atmosphere, 169–170
audience
appealing to, 8
call to action for, 39–41
connecting with, 91–92, 215–218
creating value for, 4–5
cues from, 216
expectations of, 12
feedback from, 215–218
finding common ground with, 21–23
follow-up with, 219–221
knowing your, 15–17
power of the, 3–5
Q&A sessions with, 187–189
relationship building with, 205–209
resistance from, 33–35
segmentation, 7–9
of senior executives, 11–13
transforming, 19–20
authenticity, 171–173
B
backchannels, 215
Ballmer, Steve, 171–173
big idea
content to support, 29–32, 43–45
defining your, 27–28
big-word slides, 118–119
blogging, 213
body language, 175–178
Bolte Taylor, Jill, 176–177
brainstorming, 29–32
Brogan, Chris, 196
Brown, Tim, 43
bullet slides, 118
buzz, 104
C
Cain, Susan, 173
call to action, 39–41
change, 19–20
charts, 137–141
clarification, of data, 137–141
clichés, visual, 127–128
comfort monitors, 164–165
common ground, with audience, 21–23
communal noise, 201
communication
nonverbal, 175–178
vocal style, 179–180
conceptual image slides, 120–121
consecutive interpreters, 184
content. See also message
existing, 29–30
to support big idea, 29–32
contrast, 37–38, 130–132, 138, 152
controlling idea, 27–28
conversational tone, 17
D
data, displaying, 137–141
data slides, 119–120
delivery
authenticity in, 171–173
nonverbal communication during, 175–178
rehearsing, 155–157
to remote audiences, 191–193
scoping out venue for, 159–162
setting tone for, 169–170
stage fright and, 167–168
of stories, 181–182
technology glitches during, 163–165
voice for, 179–180
delivery styles, 93
demographics, 7
Disney, Walt, 109
disposition, 170
documents, creating, 95–96
dramatizations, 84–85
dress, 170
dynamic opposites, 37
E
emotional appeal, 51–53, 75–79
emotional resistance, 34
enthusiasm, 196–197
environmental noise, 200–201
equipment malfunctions, 163–165, 199
ethnographics, 8
executive summary slides, 12–13
expectations, audience, 12
eye contact, 175
F
facial expressions, 175
facilitators, 201
feedback, 105, 155–156, 215–218
final impressions, 189
firmographics, 8
first impressions, 169–170
floor plan, 160
flow, 129–130
food plan, 160–161
G
Gallo, Carmine, 55
Gates, Bill, 84
gestures, 176–178
gifts, 220
glance test, 114
group brainstorming, 30–31
H
Haemer, Ken, 1
Haims, Nolan, 96
handouts, 104
Heath, Chip, 25
Heath, Dan, 25
hierarchy, visual, 133
hook diagrams, 144
hub-and-spoke diagrams, 144
I
ideas
brainstorming, 29–32
choosing best, 43–45
contrasting, 37–38
one per slide, 123–125
organizing your, 47–49
spreading via social media, 211–213
visualizing, 97–98
idioms, 185
insights, 4
interpreters, 183–186
J
jargon, 55–57
K
King, Martin Luther, Jr., 81
L
length of presentation, 99–101
logical resistance, 33–34
M
McKee, Robert, 61
McLuhan, Marshall, 191
media
choosing right, 91–93
follow-up, 104–105
mixed, 107–108
online, 104
presentation software, 95–98
testing, 165
memorable stories, 83–87
message
amplifying, through contrast, 37–38
appeal of your, 51–53
call to action, 39–41
choosing best ideas for, 43–45
choosing medium for delivery of, 91–93
content to support, 29–32
defining your big idea, 27–28
emotional impact of, 75–79
memorable, 83–87
organizing your, 47–49
resistance to your, 33–35
sound bites, 59–60
metaphors
translation of, 185
visual, 127–128
Morgan, Nick, 168
N
navigation slides, 117–118
noise
visual, 201
during webinars, 200–201
nonverbal communication, 175–178
O
opposites, 37–38
order of events, 161
organization, 47–49
P
pacing, 185–186
pauses, 197
personal notes, 219
personal stories, 77–79
persuasion, off-stage, 103–105
photographs, posting online, 212
planning, xvi
politics, 7
posture, 175–176
PowerPoint, 95–98
practical resistance, 34
precommunication, 169
preparation
rehearsals, 155–157
scoping out venue, 159–162
presentations
audience for, 3–23
communication before, 103–104
delivery of, 153–201
endings of, 189
follow-up after, 104–105, 219–221
impact of, 203–221
length of, 99–101
media for, 89–108
message for, 27–60
planning, xvi
recorded, 161–162
setting tone for, 169–170
short versions of, 156
slides for, 109–152
social media’s impact on, 205–209
stories in, 61–87
storyboarding, 123–125
streaming, 211
presentation software, 95–98
presenters
feedback from skilled, 155–156
self-focused, 3–4
projection size, 165
psychographics, 7
punctuality, 200
Q
Q&A sessions, 187–189
quote slides, 119
R
Raphaely, Mirran, 84–85
recordings, 161–162
relationship building, 205–209
remote audience, 165, 191–193, 195–201
repetition, 59–60
resistance, 33–35
resonance, 21
Reynolds, Garr, 96
rhetorical devices, 59–60
rhythmic repetition, 59–60
Roam, Dan, 124
S
Sandberg, Sheryl, 97
scale, of charts, 138–139
schedule, 161
seating plan, 160
segmentation, of audience, 7–9
senior executives, 11–13
sensory details, 182
similes, 60
simultaneous interpreters, 183
slides
animated, 151–152
avoiding clichés in, 127–128
diagrams on, 143–148
displaying data in, 137–141
executive summary, 12–13
notes for, 96–97
number of, 149–150
organizing, 47–49
posting online, 104
presentation software, 95–98
refining, 156
simplicity of, 113–116
storyboarding, 123–125
types of, 117–121
when not to use, 149
slide-show mode, 156–157
slideuments, 96
slogans, 60
social media
reach of, 218
relationship building with, 205–209
spreading ideas via, 211–213
software, presentation, 95–98
Solis, Brian, 203
sound bites, 59–60
stage fright, 167–168
statistics, shocking, 83–84
stories
beginnings of, 67–69
bringing to life, 181–182
for emotional impact, 75–79
endings of, 73–74
memorable, 83–87
metaphors in, 81–82
middles of, 71–72
personal, 77–79
principles of, 63–64
reexperiencing, 181–182
storyboarding, 123–125
summary slides, 12–13
supporting material, 104
T
technology
new media, 191–193
teleconferences, 195–201
teleprompter notes, 96–97
teleprompters, 164–165
time
for presentation, 99–101
starting on, 200
title slides, 117
tone, setting the, 169–170
translations, 183–186
transparency, 171
Trollope, Rowan, 85–87
Twitter, 208
U
unity, 133–135
V
value creation, 4–5
venue, scoping out, 159–162
verbal tics, 180
video slides, 121
visual hierarchy, 133
visual noise, 201
visuals. See also slides
avoiding clichés in, 127–128
coordination of, 114
design elements for, 129–135
emphasizing important elements in, 137–138
evocative, 84
of ideas, 97–98
vocal style, 179–180
W
walk-in slides, 117
walk-out slides, 121
webinars, 195–201
whispering interpreters, 184
white space, 132–133