Home Page Icon
Home Page
Table of Contents for
Introduction
Close
Introduction
by Yi Ding, Peter Mayer, Helmut Schwägermann
Handbook Event Market China
Cover
Title
Copyright
Table of Contents
Preface
Editorial
Introduction
The event market: An introduction
The event market China: A global view
The development of Asia-Pacific’s meetings industry
China’s MICE industry: Advancement through reform and opening
Raising the level of market-orientation in the Chinese exhibition industry – based on international experience
The role of China in Germany’s exhibition industry
China’s meetings industry: A future market for Germany
Externalities, market potential and tourism development: Empirical evidence from China
Internationalisation of trade fair organisers – Theoretical considerations and practical implications
The role of the state in the exhibition industry in Germany and China – A reflection based on the varieties of capitalism-approach
Green economy and tourism
China outbound: How China will affect the international meetings industry
Management aspects in China’s event industry
Green meeting standards: A conceptual review
Probe into the Chinese event venue market – From an outside perspective
The Role of a Destination Management Organisation (DMO) in China, taking the example of Shanghai
Opportunities and challenges for Shanghai Disneyland – A stakeholder analysis
The challenges posed by international trade fair projects
Chinese companies at European trade fairs
Why China needs more Professional Congress Organisers (PCOs)
How to organise successful meetings in China
The evolution of the Chinese events market – An agency perspective
A City Brand Personality Model for international event marketing: An empirical research across multiple cultures
Education for China’s event industry
Fit for the future? Some thoughts on event education in a changing world
The event industry and its human resources: A view based on the characteristics of the industry
Education of event management in Germany and China: A comparison
Where do they want to go? Expectations of Chinese talents from their future employer
Learning style of Chinese event management students
Lecturing key competencies in China and the challenge of transnational education
Authors
Endnotes
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
Editorial
Next
Next Chapter
The event market: An introduction
Introduction
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset