Douglas Hubbard is the creator of the Applied Information Economics method and the founder of Hubbard Decision Research. He is the author of one of the best-selling business statistics books of all time, How to Measure Anything: Finding the Value of “Intangibles” in Business. He is also the author of The Failure of Risk Management: Why It’s Broken and How to Fix It, and Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities. He has sold more than 100,000 copies of his books in eight different languages, and his books are used in courses at many major universities. His consulting experience in quantitative decision analysis and measurement problems totals over 27 years and spans many industries including pharmaceuticals, insurance, banking, utilities, cybersecurity, interventions in developing economies, mining, federal and state government, entertainment media, military logistics, and manufacturing. He is also published in several periodicals including Nature, The IBM Journal of R&D, Analytics, OR/MS Today, InformationWeek, and CIO Magazine.

Richard Seiersen is a technology executive with nearly 20 years of experience in information security, risk management, and product development. Currently he is the general manager of cybersecurity and privacy for GE Healthcare. Many years ago, prior to his life in technology, he was a classically trained musician—guitar, specifically. Richard now lives with his family of string players in the San Francisco Bay Area. In his limited spare time he is slowly working through his MS in predictive analytics at Northwestern. He should be done just in time to retire. He thinks that will be the perfect time to take up classical guitar again.