Preface
Introduction
My Story of Transformation
Chapter One
The Creation of the Character Code SystemDriving Needs and a Quickstart Guide to Character Coding
Chapter Two
The Challenges We Face in Attracting ClientsIf You Build It, Will They Come?
Chapter Three
The Class President Character CodeActions Speak Louder Than Words
Chapter Four
The Cheerleader Character CodeI Just Want to Have Fun
Chapter Five
The Actor Character CodeBigger, Bolder, Better
Chapter Six
The Scholar Character CodeWhere’s the Evidence?
Chapter Seven
The Activist Character CodeLet’s All Get Along
Chapter Eight
The Artist Character CodeFight to Be Free
Chapter Nine
Which Character Codes Get Along and Which Clash?Choosing Your Relationships in Business and Life
Chapter Ten
The Character Codes in Marketing and SalesHow to Attract Your Ideal Client
Chapter Eleven
Putting the Character Codes in ActionAre You Ready to Roll?
Appendix
How to Rock the Character Codes in the Real World
Notes
Acknowledgments
Index
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