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by Robert Harles
Human-Driven Experience
Cover
Title Page
Copyright
Dedication
Introduction: Power to the People
1 What Have Brands Lost Over the Past 30 Years? Recognize, Remember, Recommend, Relevance
2 The Human Touch: Customer, Employee, Client, Shareholder … Just People
3 Putting Empathy and Expertise Back into the Equation
4 The Battle for Trust in the Digital Age—The More We See, the Less We Believe
5 The Importance of Moving from Predicting to Anticipating
6 The Six Pillars of Purpose-Driven Experience
7 Bringing Technology and People Together in a More Human-Centric Way
8 Realizing a New Vision for Building Community and Loyalty
9 The Value of Promoting Authenticity, Reputation, and Real Engagement
10 Power Sharing and the Human Experience—The Next Wave of Growth
Acknowledgments
About the Author
Index
End User License Agreement
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Copyright
Human-Driven Experience
The Battle for Trust in the Digital Age
Robert Harles
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