This edition first published 2023
Copyright © 2023 by Robert Harles
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Library of Congress Cataloging-in-Publication Data
Names: Harles, Robert, author.
Title: Human-driven experience : the battle for trust in the digital age / by Robert Harles.
Description: [Hoboken, New Jersey] : Wiley, 2023. | Includes index.
Identifiers: LCCN 2022029459 (print) | LCCN 2022029460 (ebook) | ISBN 9781119812982 (hardback) | ISBN 9781119813002 (adobe pdf) | ISBN 9781119812999 (epub)
Subjects: LCSH: Consumer behavior. | Consumption (Economics) | Branding (Marketing)
Classification: LCC HF5415.32 .H375 2022 (print) | LCC HF5415.32 (ebook) | DDC 658.8/342—dc23/eng/20220707
LC record available at https://lccn.loc.gov/2022029459
LC ebook record available at https://lccn.loc.gov/2022029460
Cover Design: Wiley
Cover Image: © pialhovik/Getty Images
3.144.82.154