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by Daniel Marburger
Innovative Pricing Strategies to Increase Profits
Cover
Halftitle
Titlepage
Copyright
Abstract
Contents
List of Cases/Firms/Products
Part I If You Could Choose any Price, What Would it be? Fundamentals for the Single Price Firm
Chapter 1 Economics and the Business Manager
Chapter 2 Consumer Behavior: The Law of Demand and its Effect on Pricing
Chapter 3 Understanding the Price Sensitivity of Buyers
Chapter 4 One Perfect Price: Profit Maximization for the Single Price Firm
Part II Different Strokes for Different Folks: Charging More Than One Price for the Same Good
Chapter 5 If You Could Read My Mind: First-Degree Price Discrimination Strategies
Chapter 6 Allowing Buyers to Self-Select By Willingness to Pay: Second-Degree Price Discrimination Strategies
Chapter 7 Segmenting Your Market Based on Willingness to Pay: Third-Degree Price Discrimination Strategies
Part III How Does My E-Tailer Know that I Read Comic Books and Cook with a Wok? Pricing in the Digital Age
Chapter 8 Dynamic Pricing and E-Commerce
Chapter 9 Legal and Ethical Issues
Table of Strategies
Notes
References
Index
Lastpage
Backcover
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Innovative Pricing Strategies to Increase Profits
Daniel Marburger
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