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Dedication
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Dedication
by Chip R. Bell
Inside Your Customer's Imagination
Cover
Also by Chip R. Bell
Title Page
Copyright Page
Dedication
Contents
Beginning the Adventure
Introduction: Welcome to your Customer’s Imagination
Secret 1: Curiosity
Chapter 1: Practice Eccentric Listening
Chapter 2: Witness Your Customer through an Anthropologist’s Lens
Chapter 3: Make Customer Inquiry Unleashed and Unfiltered
Secret 2: Grounding
Chapter 4: Put Insight in Focus
Chapter 5: Construct Value-Based Guardrails
Chapter 6: Be the Partnership Warranty
Secret 3: Discovery
Chapter 7: Create an Incubation Alliance
Chapter 8: Be All … There
Chapter 9: Stretch Imagination Chi
Secret 4: Trust
Chapter 10: Start Partnering with the Whole Truth
Chapter 11: Set Innovation Working Agreements
Chapter 12: Heed Caution Lights for Contracts
Secret 5: Passion
Chapter 13: Pass-I-On to Your Partnership
Chapter 14: Bring In the Cirque de l’Imagination
Chapter 15: Nobilize Honoring
Continuing the Adventure
A Partnership Checkup
The Amazing, Technicolor, Super Cool Lemonade Stand
Notes and References
Thank You’s
Index
About the Author
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