List of Figures

2.1 Basic Technology S-Curve

2.2 Different Technology S-Curve Shapes

2.3 Replacement Technologies and S-Curves

2.4 Basic Product Life Cycle

2.5 Revitalized Product Life Cycle

2.6 Slide Rule and Pocket Calculator Product Life Cycles

2.7 Market Penetration for New Products

2.8 Technological Convergence Around the Cell Phone

3.1 Plato’s Divided Line

5.1 The Strategic Planning Process

5.2 The Importance of Identifying the True Threat

5.3 Relative Importance of Business Knowledge and
Technical Knowledge for Technical Staff vs. Management

6.1 Moore’s Law Time Series Forecast Extrapolated to 2019

6.2 The House of Quality

6.3 Completing the Customer Requirements Matrix

6.4 Converting Customer Requirements into Design Requirements and Target Values

6.5 Completing the Correlation and Interrelationship Matrices

6.6 The Completed House of Quality

6.7 Lewin’s Force-Field Theory of Change

6.8 Lewin’s Planned Change Model

6.9 Trying to Overcome Organizational Inertia