Adobe Analytics/Omniture

AdWords

1. creating account/getting tracking code

2. creating campaign

3. and Google Analytics

4. revenue

5. to Shopify

   1. to modify or not to modify

   2. Order Confirmation page

6. tracking conversion

7. tricky timing settings

8. using Keyword Planner tool

Analytics

1. Academy

2. free and corporate tools

   1. Adobe Analytics/Omniture

   2. Google Analytics

   3. open source analytics

   4. social analytics

Blogalytics

1. blog, starting

2. Google account/Gmail address, creating

3. Google Analytics account, starting

4. Google Analytics to blogger

Bots

Bounce rate

Business intelligence

Campaign analytics, reviewing

Conversion tracking

Conversion vs. infersion

Digital/online marketing

E-commerce analytics

1. AdWords

   1. creating account/getting tracking code

   2. creating campaign

   3. revenue

   4. to Shopify

   5. tracking conversion

   6. tricky timing settings

   7. using Keyword Planner tool

2. conversion vs. infersion

3. conversion tracking

4. e-commerce tracking

5. Shopify site

   1. buying own product

   2. customize navigation

   3. to get started with

   4. live and purpose

   5. tweaking and payments

Event Category

Google account/Gmail address, creating

Google Analytics

1. account, starting

2. and AdWords

3. to blogger

4. Certification

   1. Certified Partner

   2. exploring

   3. LinkedIn profile

   4. Roadmap for Certification

   5. Start Easy

5. performance review

   1. bounce rate

   2. campaigns and ongoing blog posts

   3. location

   4. Overview tab

   5. trends

6. traffic in

   1. exporting and scheduling reports

   2. tracking mobile hits

   3. using dashboards/reports

Google Individual Qualification (IQ)

Gumroad

1. Access Google Analytics

2. add a product

3. Back to Gumroad

4. bio section

5. check, Gumroad site

6. Create New Property

7. Get Tracking ID

8. Google Analytics

9. property drop-down

10. reviewing, analytics

11. reviewing Google Analytics

12. select, tracking ID

13. setting up payment

14. start selling

15. update account details

Keyword Planner tool

Omniture

Open source analytics

Organizational ROI

“Personal promotion” platform

Personal ROI

1. business intelligence

2. digital/online marketing

3. social media marketing

Return on investment (ROI)

1. organizational

2. personal

   1. business intelligence

   2. digital/online marketing

   3. social media marketing

Shopify site

1. buying own product

2. connecting AdWords to

   1. to modify or not to modify

   2. Order Confirmation page

3. customize navigation

   1. adding product to front page

4. to get started with

5. live and purpose

6. tweaking and payments

   1. adding digital product

   2. making more tweaks

   3. picking a plan

   4. setting a price

   5. updating content

Social analytics

Social media marketing

Social media promotion

1. link

2. making pitch

3. post on

4. promoting post

Spam traffic

Tracking IDs

Traffic for analytics

1. making ad

2. social media promotion

   1. link

   2. making pitch

   3. post on

   4. promoting post

Web analytics