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CHAPTER 8: WHEN I’M CALLING YOU (4/4)
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CHAPTER 8: WHEN I’M CALLING YOU (4/4)
by Geoff Burch
Irresistible Persuasion: The Secret Way To Get to Yes Every Time
Irresistible Persuasion: The Secret Way To Get to Yes Every Time
Copyright
DEDICATION
ACKNOWLEDGEMENTS
CONTENTS
INTRODUCTION: LET’S START AT THE VERY BEGINNING (1/2)
INTRODUCTION: LET’S START AT THE VERY BEGINNING (2/2)
PART I: PLANNING YOUR JOURNEY TO SUCCESSFUL PERSUASION
CHAPTER 1: GET THE MAP OUT (1/3)
CHAPTER 1: GET THE MAP OUT (2/3)
CHAPTER 1: GET THE MAP OUT (3/3)
Do You Know Where You are Going?
A Wasted Opportunity
No Second Chances
What are You Going to Ask for?
Can You Read The Queen’s Mind?
If You Want to Know What Someone’s Answer is Going to be, Ask Them The Question. There is No Other Way.
CHAPTER 2: THE JOURNEY BEGINS (1/3)
CHAPTER 2: THE JOURNEY BEGINS (2/3)
CHAPTER 2: THE JOURNEY BEGINS (3/3)
A Map of The Real World
Worse Things Happen at Sea
Are You Qualified?
Get The Right Equipment
To Win The Acme Insurance Cleaning Contract What Should We Ask?
PART II: THE JOURNEY
CHAPTER 3: MONEY GROWS ON TREES (1/2)
CHAPTER 3: MONEY GROWS ON TREES (2/2)
Too Good to be True?
Trust Me!
It’s Magic
Lucky in Love
Don’t Make It Hard on Yourself
The Risk Factor
An Offer You Can’t Refuse
How Can This Story Help Us?
CHAPTER 4: I DIDN’T EXPECT THAT (1/2)
CHAPTER 4: I DIDN’T EXPECT THAT (2/2)
Things Can Only Get Better
I Can See The Future
A Happy Pig is a Dead Pig
Jam Tomorrow
The Conman’s Handbook
The Devil Knows Best
Promises, Promises
Jam Tomorrow - or Trouble Tomorrow?
CHAPTER 5: BORN TO BE BAD? (1/3)
CHAPTER 5: BORN TO BE BAD? (2/3)
CHAPTER 5: BORN TO BE BAD? (3/3)
Building His Vision
Harness His Enthusiasm
Yes, I Believe
Timeout
Stating The Bleedin’ Obvious
Passion Fruit
Choose Your Attitude
First Day at Work
Kevin Goes to Zurich
The Dirty Dog
Play Nicely, Now!
Behaviour That Changes Behaviour
Make ’Em Smile, Make ’Em Smile
CHAPTER 6: VERY INTERESTED (1/2)
CHAPTER 6: VERY INTERESTED (2/2)
V.Int
The Time-Waster’s Guide
Nice People Don’t Buy
You Can’t Judge a Book by Looking at Its Cover
The Chimp and The Mercedes
Everyone is Important
Don’t Let The Librarian Waste your Time
CHAPTER 7: THE TOUGH OLD MONSTERS OF SALES (1/2)
CHAPTER 7: THE TOUGH OLD MONSTERS OF SALES (2/2)
A Tough Old Game
They Had Never Sold Anything in their Lives
Extinct?
Selling Quality
A Head of Steam
In The Steps of The Master
It’s Only Words
The Magic Formula
No Objections
CHAPTER 8: WHEN I’M CALLING YOU (1/4)
CHAPTER 8: WHEN I’M CALLING YOU (2/4)
CHAPTER 8: WHEN I’M CALLING YOU (3/4)
CHAPTER 8: WHEN I’M CALLING YOU (4/4)
Johnny Kaminski
Johnny Under The Microscope
Pushy But Proud
It Beggars Belief
Keep It Simple, Stupid!
Stick to The Script
Full Steam Ahead
If It Works, Repeat It, for Repeated Success!
Hot Leads
The Confidence Trick
The Power of The Phone
CHAPTER 9: NOW YOU’RE ASKING (1/3)
CHAPTER 9: NOW YOU’RE ASKING (2/3)
CHAPTER 9: NOW YOU’RE ASKING (3/3)
You Only Had to Ask
The Prizes That Questions Can bring
It’s a Status Thing
Games People Play
Ask The Way
A Night of Passion with Chummy
Shallow
Ask a Local
CHAPTER 10: THE CUNNING PLAN (1/2)
CHAPTER 10: THE CUNNING PLAN (2/2)
A Drama in Three Acts
CHAPTER 11: A.I.D.A. OLD BUT STILL LOVELY (1/3)
CHAPTER 11: A.I.D.A. OLD BUT STILL LOVELY (2/3)
CHAPTER 11: A.I.D.A. OLD BUT STILL LOVELY (3/3)
Pay Attention
Child’s Play
Any Outcome, a Happy One
They Knew What They were Doing
Knockers
Objects of Desire
Action Plan
Get “No” and I’ll Pay You
CHAPTER 12: SHOWBUSINESS (1/2)
CHAPTER 12: SHOWBUSINESS (2/2)
A Proper Hairdresser
Come on Baby, Light My Fire
Rock and Roll
Apart from That, Mrs Lincoln, How was The Play?
Take a Load off Me
Let The Sunshine in
Selling a Negative
It’s Nice to be Nice
Oh, Doctor, I’m in Trouble
Does That Hurt?
PART III: ARE WE THERE YET?
CHAPTER 13: RESISTANCE IS FUTILE (1/3)
CHAPTER 13: RESISTANCE IS FUTILE (2/3)
CHAPTER 13: RESISTANCE IS FUTILE (3/3)
Come with Me to The Kasbah
Look for The Clues
If Only
A Condition of Purchase
Objection, Your Honour
Work with Me Here
Get in First
CHAPTER 14: THE PRESSURE GAME (1/2)
CHAPTER 14: THE PRESSURE GAME (2/2)
Check Before Closing
Bringing Home The Bacon
I Rest My Case, M’lud
CHAPTER 15: BIG DECISIONS (1/4)
CHAPTER 15: BIG DECISIONS (2/4)
CHAPTER 15: BIG DECISIONS (3/4)
CHAPTER 15: BIG DECISIONS (4/4)
Major or Minor?
No Decision, No Blame
Exposed
All Change
Dissatisfaction Guaranteed
Living in The Past
Down to Brass Tacks
The Problems are Growing
It’s Never as Easy as It Seems
They’ll Beat a Path to Your Door
The Sword Swallower’s Dilemma
CHAPTER 16: MEASURING SUCCESS (1/2)
CHAPTER 16: MEASURING SUCCESS (2/2)
I Can See My House from Here
I Think I’d Describe That as a Failure
Out of Control
Don’t Upset The Tea Lady
Its All in The Presentation
More Than a Bit Concerned
Planning an Ambush
CHAPTER 17: IT’S A REAL BARGAIN (1/2)
CHAPTER 17: IT’S A REAL BARGAIN (2/2)
Cheap at Half The Price
Call Their Bluff
Skilful Bargaining
The Win–Win Cliché
CHAPTER 18: EVERYTHING’S NEGOTIABLE (1/3)
CHAPTER 18: EVERYTHING’S NEGOTIABLE (2/3)
CHAPTER 18: EVERYTHING’S NEGOTIABLE (3/3)
They Just Want to be Happy
Nothing Personal
War is a Serious Business
Go Looking for Trouble
Don’t Get Personal
Indecent Exposure
Hidden in The Small Print
How Low will You Go?
Kill The Wabbit!
Develop Your Backstop
Let Them Blow Off Steam
Too Much Invested to Walk Away
CHAPTER 19: PERSUASIVE MARKETING (1/2)
CHAPTER 19: PERSUASIVE MARKETING (2/2)
The Vital Ingredient
Not What They Expected
Gangsters Can Do It
Let Me Twist Your Arm
The Wandering Husband
If You Caught a Customer, Would You Know What to Do with Them?
See You Next Fall
Great Expectations
PART VI: THE PSYCHOLOGY OF PERSUASION
CHAPTER 20: IT’S ALL IN THE MIND! (1/3)
CHAPTER 20: IT’S ALL IN THE MIND! (2/3)
CHAPTER 20: IT’S ALL IN THE MIND! (3/3)
We have Ways of Making You Believe
Vive La Difference
Preserve Their Pride
Ideas Above Their Station
The Body Says It All
Control Yourself!
GOODBYE FOR NOW
SOME INTERESTING READING
ABOUT THE AUTHOR
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CHAPTER 8: WHEN I’M CALLING YOU (3/4)
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CHAPTER 9: NOW YOU’RE ASKING (1/3)
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5/22/10 12:59:18 PM
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