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End User License Agreement
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End User License Agreement
by
It's Not Always Right to Be Right
Cover
Title Page
Copyright
Purpose: What’s in it for You?
Introduction: Good, but not Great
Chapter 1: Law, Logic and Relationships
A LESSON I NEVER FORGOT
Chapter 2: Drains and Radiators
NEGATIVITY HURTS
LEADERSHIP ENERGY
Chapter 3: The Man Who Used to Smile
REALITY BITES
WHERE I WENT WRONG
Chapter 4: Results Are Nice but Awards Matter
AWARDS ARE TALENT MAGNETS
AWARDS GIVE RISE TO BREAKTHROUGH AND TO ‘SPECIAL’
AWARDS PROVIDE CLARITY OF FOCUS AND DIRECTION
A BOOZY LUNCH LESSON
WINNING: THE DRUG OF CHOICE
RISK VS AWARDS
HOW TO WIN CANNES GLOBAL ADVERTISER OF THE YEAR
Chapter 5: It's Not Always Right to be Right
GETTING TO WIN–WIN
EXCEPTIONS TO EVERY RULE
Chapter 6: Noticed, Remembered, Understood
THREE STEPS TO EXCEPTIONAL
NOTICED
REMEMBERED
UNDERSTOOD
Chapter 7: Ever Heard of Harry Redknapp?
THE ABILITY TO MANAGE AND NEGOTIATE EMOTION
THE ABILITY TO LEARN THROUGH ADVERSITY
THE ABILITY TO LEARN THROUGH OTHERS
THE ABILITY TO LEARN THROUGH IMMERSION
THE ABILITY TO LEARN THROUGH SELF
BELIEVE IN EXPERIENCE
INTRODUCING HARRY
LISTEN, REFINE AND GROW
Chapter 8: Bad Bosses Are Great Bosses
THE PERIL OF BAD BOSSES
MY BAD BOSSES
Chapter 9: The 3 A’s (and one critical E)
CENTRALISATION STATION
ASSIST, ADD VALUE OR ACCELERATE
Chapter 10: It Only Hurts When You Write the Cheque
Chapter 11: Get a Life
TIME ON THE BALL
THE IMPORTANCE OF MESSAGING
A QUESTION OF CHOICE
Chapter 12: What Would Margaret Thatcher say?
THE VALUE OF BEING LIKED
Chapter 13: Bring On the Grilling
THEORY OF REACTANCE
Chapter 14: The Hardest Part of a Decision
REFLECTORS VS FORWARD‐LOOKERS
DECISION‐MAKING NON‐NEGOTIABLES
Chapter 15: Culture Doesn't Matter
CORPORATE CULTURE
CULTURAL CRISIS
Chapter 16: Constant Dissatisfaction
CHANNELING DISSATISFACTION
A DISSATISFIED PERSON'S APPROACH TO BUSINESS MODELS
DISSATISFACTION'S FALLOUT
Chapter 17: The Authentic You
TWO HAMISHES, TWO RESULTS
MY WAKE‐UP CALL
Chapter 18: Who Is Writing Your Agenda?
LEADING MY AGENDA
Close: If Not You, Who?
Index
End User License Agreement
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It's Not Always Right to Be Right
WILEY END USER LICENSE AGREEMENT
Go to
www.wiley.com/go/eula
to access Wiley’s ebook EULA.
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