- Introduction
- Introduction
- Part I: Getting Started with Lead Generation
- Chapter 1: Beginning Your Lead Generation Journey
- Chapter 2: Identifying Your Leads
- Chapter 3: Setting Your Lead Generation Goals
- Chapter 4: Choosing the Right Technology
- Chapter 5: Building a Rock-Star Team
- Part II: Connecting Inbound Marketing and Lead Generation
- Chapter 6: Generating Leads with Content Marketing
- Chapter 7: Putting Your Best Foot Forward with Your Website
- Chapter 8: Humanizing Your Brand with a Blog
- Chapter 9: Creating Lasting Relationships Through Social Media
- Chapter 10: Getting Found Through Search Engine Optimization
- Part III: Linking Outbound Marketing with Lead Generation
- Chapter 11: Helping Buyers Find You with Pay-Per-Click Ads
- Chapter 12: Casting a Wide Net with Content Syndication
- Chapter 13: Targeting with a Personal Touch Through Direct Mail
- Chapter 14: Seizing the Opportunity to Connect Through Events
- Chapter 15: Creating the Final Touch with Inside Sales
- Part IV: The Middle of the Funnel
- Part V: Measuring Your Lead Generation Efforts
- Part VI: The Part of Tens
- Chapter 21: Ten Common Lead-Generation Pitfalls
- Measuring Quantity over Quality
- Not Understanding Your Audience
- Not Paying Attention to Buying Stage
- Serving Up Only Promotional Content
- Including too Many Calls-to-Action
- Don’t Rely Only on Inbound Marketing for Lead Generation
- Not Aligning Sales and Marketing
- Failing to Nurture Leads after Acquisition
- Not Testing Your Campaigns
- Being Boring
- Chapter 22: Ten Lead-Generation Influencers to Watch
- Chapter 23: Ten Powerful Lead-Generation Tactics
- Chapter 21: Ten Common Lead-Generation Pitfalls
- About the Author
- Cheat Sheet
- More Dummies Products
Part I
Getting Started with Lead Generation
Visit www.dummies.com for more great content online.
In this part. . .
- Grow your business with lead generation
- Define what a lead means for you and your business
- Craft your lead-generation road map
- Choose the right technology and team to hit the ground running
-
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