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Once upon a time, there was a remarkable person who was known to lead with love.

Her company succeeded where almost all the other companies struggled with problems—from losing money to dealing with disgruntled customers to struggling with unhappy employees.

However, she and her team were remarkably successful. Employees loved to work there, customers were loyal, and the company was profitable year after year for decades.

This loving leader did not have a fancy business degree. In fact, she began her career as an executive secretary. Yet the founder of the company chose her to succeed him as president. When asked why, he said, “Because she knows how to love people to success.”

Perhaps the most remarkable part of this story is that our heroine is a real person. Her name is Colleen Barrett, and she is President Emeritus of Southwest Airlines. Please enjoy getting to know her through the ongoing conversation that you are about to experience.

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