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by Troy Swanson
Managing Social Media in Libraries
Cover image
Title page
Table of Contents
Copyright
List of figures
List of abbreviations
Acknowledgements
Foreword
Preface: make social media fit your library
About the author
Chapter 1: Where have we been with social media?
Abstract:
Introduction
Filtering vs searching
Attention is expensive, while storage is cheap
Time to step back and refocus
Chapter 2: Library organizations as loosely-coupled systems
Abstract:
Introduction
Coordination tools
Presidio of San Francisco Coast Guard Station
What are coordination tools?
The library as loosely-coupled system
Strengths and weaknesses of loosely- coupled systems
Chapter 3: Social media in loosely-coupled systems
Abstract:
Introduction
Internal: capturing knowledge
Internal: collaboration
External: marketing and outreach
Internal and external: giving your people a voice
Internal and external: connecting virtual and physical
Disintermediation
Chapter 4: Defining a purpose
Abstract:
Introduction
Technology adoption
The difference between marketing and community
Joining the conversation
Generated content vs curated content in a fact-checking world
News about the library
Capturing events
User contributions
Capturing internal knowledge
Collaboration
Decision making
Visibility
Finding a focus
Start a good blog
Challenges of participation
Chapter 5: Connecting social media tools to the organization
Abstract:
Introduction
Conundrum of control
Coordination tools and social media
Policies and engagement
Crafting a Social Media Policy
Impact of budgets
Organizational culture and participation rules: creating a shared vision
Management and coordination
Motivating employees to use
Living with mistakes
Finding collaboration, coordination and focus
Chapter 6: Integrating with standard websites
Abstract:
Introduction
The homepage is the homepage
Land wars
Usability testing
Integrating across the sites
Gaining efficiency through RSS
OPACs, subscription tools and social media
The death of social media pages
Unified voices
Chapter 7: Leadership: big ideas do not have to be that big
Abstract:
Introduction
New librarianship
No one can predict the future
Predicting the future
Identity crisis
Glossary
Bibliography
Index
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