Table of Contents
Preface: make social media fit your library
Chapter 1: Where have we been with social media?
Attention is expensive, while storage is cheap
Chapter 2: Library organizations as loosely-coupled systems
Presidio of San Francisco Coast Guard Station
The library as loosely-coupled system
Strengths and weaknesses of loosely- coupled systems
Chapter 3: Social media in loosely-coupled systems
External: marketing and outreach
Internal and external: giving your people a voice
Internal and external: connecting virtual and physical
The difference between marketing and community
Generated content vs curated content in a fact-checking world
Chapter 5: Connecting social media tools to the organization
Coordination tools and social media
Crafting a Social Media Policy
Organizational culture and participation rules: creating a shared vision
Finding collaboration, coordination and focus
Chapter 6: Integrating with standard websites
Gaining efficiency through RSS
OPACs, subscription tools and social media
The death of social media pages