ABOUT THE AUTHOR
Heather L. Fitzpatrick is the founder, president and CEO of MarketFitz, Inc., a management consulting firm focused on helping clients deliver measurably improved financial returns on marketfacing investments. Her clients include Fortune 500 corporations, middle-market companies and regional for-profit and not-for-profit organisations. As a keynote speaker, Fitzpatrick has worked with trade and professional organisations across the United States to help their members understand how to manage marketing so that it delivers better results. As a CPE instructor and trainer, she has conducted in-house training programmes and public courses on a broad range of marketing topics.
A licensed CPA and CGMA with over 20 years’ experience as a marketing professional, Fitzpatrick brings unusual insight to her quest to help clients more effectively manage their marketing efforts. Her firm, MarketFitz, combines marketing, financial and management consulting in order to help clients better understand their market, tailor their operations, services or products and processes to customer needs, and manage their brand reputation in the marketplace. MarketFitz facilitates strategic, business and marketing planning using proprietary and proven methodologies to develop customised, actionable strategies and tactics that generate solid financial returns. With a plan in place, MarketFitz also coaches clients through execution, helping them forecast, manage and measure returns in ways that dramatically enhance the likelihood of success.
Fitzpatrick earned her MBA from the University of Washington and her BA from Colgate University. Before launching MarketFitz in 1998, Fitzpatrick spent six years at Deloitte’s Seattle office, initially as a member of the tax team and subsequently as the firm’s Director of Marketing. In addition to her passion for improving returns on market-facing investments, Fitzpatrick is committed to community service. She has served on numerous non-profit boards and committees in leadership roles and is an active member of the Seattle Rotary # 4. She is a member of both the AICPA and the Washington Society of CPAs, where she has served in leadership roles on the organisation’s board of directors.
She lives with her husband, Brad Sturgill, and children, Emma and Ryan, in Edmonds, Washington.
To learn more about Heather Fitzpatrick and MarketFitz, Inc., please visit www.MarketFitz.com.
Heather Fitzpatrick
President & CEO
MarketFitz, Inc.
PO Box 1839, Edmonds, WA 98020
206-624-7470