Data analytics has been described by Eric Schmidt, the former CEO of Google, as the Future of Everything. For more information, check out a YouTube video called Why Data Analytics is the Future of Everything at https://www.youtube.com/watch?v=9hDnO_ykC7Y.

The volume and velocity of data will continue to increase in the big data age. Companies that can efficiently collect, filter, and analyze data that results in information that allows them to better meet the needs of their customers in a much quicker timeframe will gain a significant advantage over their competitors. For example, data analytics (the Culture of Metrics) plays a very key role in the business strategy of Amazon. For more information, refer to the Amazon.com case study by Smart Insights at http://bit.ly/1glnA1u.