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by Rebecca Ray, Jack J. Phillips, Patricia Pulliam Phillips
Measuring the Success of Employee Engagement
Cover
Title Page
Copyright
Table of Contents
Preface
Part I: The ROI Methodology: A Credible Approach to Evaluating Employee Engagement
Chapter 1 The Importance of Employee Engagement
The Shifting Nature of Work
Stages of Engagement
Macro Versus Micro View
A Model for Engagement Implementation
Final Thoughts
Chapter 2 A System for Measuring the Impact and ROI
How and Why Engagement Fits With ROI
Types of Data for the ROI Methodology
Selecting Programs for ROI Analysis
ROI Process Model
Final Thoughts
Chapter 3 Alignment of Engagement Programs and Evaluation Planning
Achieving the Proper Alignment
Evaluation Planning
Case Study
Final Thoughts
Chapter 4 Data Collection at All Levels
Quantitative and Qualitative Data
Questionnaires and Surveys
Testing
Interviews
Focus Groups
Observations
Action Plans and Performance Agreements
Monitoring Performance
Improving the Response Rate for Data Collection
Sources of Data
Timing for Data Collection
Selecting the Appropriate Data Collection Method for Each Level
Final Thoughts
Chapter 5 Practical and Credible Data Analysis
Isolating the Effects of the Program
Converting Data to Monetary Units
External Studies
Tabulating the Costs of the Program
Calculating the Return on Investment
Identifying the Intangibles
Final Thoughts
Chapter 6 Reporting Results to Appropriate Audiences
Guidelines for Communicating Results
The Cautions of Communicating Results
The Complete Report
Using Meetings
Routine Communication Tools
Routine Feedback on Progress
The Communication Plan
Final Thoughts
Chapter 7 Implementing and Sustaining ROI
The Importance of Sustaining the Use of ROI
Implementing the Process: Overcoming Resistance
Assessing the Climate
Developing Roles and Responsibilities
Establishing Goals and Plans
Revising or Developing Guidelines and Procedures
Preparing the Team
Initiating ROI Studies
Preparing the Clients and Executives
Removing Obstacles
Monitoring Progress
Final Thoughts
Part II: Evaluation in Action: Case Studies on the Evaluation of Employee Engagement
Chapter 8 Measuring ROI in Employee Engagement With a Bonus
Chapter 9 Measuring ROI in Employee Engagement With a Broad Focus
Chapter 10 Measuring the ROI of a New Engagement-Based Selection Process
Chapter 11 Measuring ROI for Engagement Linked to Retention Improvement
About ROI Institute
About the Authors
Index
Back Cover
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