- Cover Page
- Million Dollar Speaking
- Copyright Page
- Contents
- PREFACE
- ACKNOWLEDGMENTS
- PART ONE Savvy
- CHAPTER 1 When Are You a Professional?
- CHAPTER 2 Establishing Your Market
- CHAPTER 3 Positioning and Becoming an Object of Interest
- Tell them what they need to know, not everything that you know
- Being Around a Long Time Makes You Older, but Not Necessarily Better
- Transforming Intellectual Capital into Intellectual Property
- Establishing Viral Interest
- Nine Best Practices to Increase Your Business
- If You Don’t Blow Your Own Horn, There Is No Music
- Fish Swim, but Different Strokes for Different Folks
- Summary
- CHAPTER 4 Establishing Fees
- CHAPTER 5 Modern Marketing
- CHAPTER 6 Lean and Mean
- You don’t need a staff, unless it’s a stick to walk through the woods
- Wealth Is Discretionary Time
- Alan’s Five Essential and Legitimate Staff Characteristics
- You’re a Professional Speaker, Not a Hired Hand
- The Sources of Sound, Objective, Professional Feedback and Why Unsolicited Feedback Will Kill You
- Small Print: Incorporation, Legal, Accounting, Insurance, Taxes, Yada Yada
- Summary
- PART TWO Steak
- CHAPTER 7 Accelerating and Accentuating Your Appeal
- Becoming the “go-to” resource
- The Amazing Secret Leverage of Process Trumping Content
- The Myth of “Shelf Life” and the Creation of Long-Term Intellectual Property
- Why You’ll Seldom Get Tossed Out for Using Common Sense
- The Use of Metaphor, Visuals, and Pragmatic Change Devices
- 15 Immediate Expansion Sources for Your Speaking Business
- Summary
- CHAPTER 8 Creating Great Speeches and Workshops
- CHAPTER 9 From Steady, to Surfer, to Star
- CHAPTER 7 Accelerating and Accentuating Your Appeal
- PART THREE Sizzle
- CHAPTER 10 Stage Work
- The speech was five minutes . . . there were dull stretches
- The Myth of Body Language, Gestures, and Movement
- Alan’s 10 Interpersonal Techniques (and Expert Devices) to Engage the Audience
- 20 Great Ways to Engage Almost Any Audience
- Biding Your Time
- Adjusting for Trouble
- Turning Errors and/or Troubles into the Extraordinary
- Summary
- CHAPTER 11 Yawn: Passive Income
- CHAPTER 12 Preparing for Success
- CHAPTER 10 Stage Work
- EPILOGUE
- ALAN WEISS INTERVIEWS PATRICIA FRIPP
- APPENDIX
- INDEX
- Footnote
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4 Especially important and a huge marketing aid if you’re dealing with a trade association, where board members are likely to also be your potential buyers.
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