PART THREE Sizzle
by Alan Weiss
Million Dollar Speaking: The Professional's Guide to Building Your Platform
- Cover Page
- Million Dollar Speaking
- Copyright Page
- Contents
- PREFACE
- ACKNOWLEDGMENTS
- PART ONE Savvy
- CHAPTER 1 When Are You a Professional?
- CHAPTER 2 Establishing Your Market
- CHAPTER 3 Positioning and Becoming an Object of Interest
- Tell them what they need to know, not everything that you know
- Being Around a Long Time Makes You Older, but Not Necessarily Better
- Transforming Intellectual Capital into Intellectual Property
- Establishing Viral Interest
- Nine Best Practices to Increase Your Business
- If You Don’t Blow Your Own Horn, There Is No Music
- Fish Swim, but Different Strokes for Different Folks
- Summary
- CHAPTER 4 Establishing Fees
- CHAPTER 5 Modern Marketing
- CHAPTER 6 Lean and Mean
- You don’t need a staff, unless it’s a stick to walk through the woods
- Wealth Is Discretionary Time
- Alan’s Five Essential and Legitimate Staff Characteristics
- You’re a Professional Speaker, Not a Hired Hand
- The Sources of Sound, Objective, Professional Feedback and Why Unsolicited Feedback Will Kill You
- Small Print: Incorporation, Legal, Accounting, Insurance, Taxes, Yada Yada
- Summary
- PART TWO Steak
- CHAPTER 7 Accelerating and Accentuating Your Appeal
- Becoming the “go-to” resource
- The Amazing Secret Leverage of Process Trumping Content
- The Myth of “Shelf Life” and the Creation of Long-Term Intellectual Property
- Why You’ll Seldom Get Tossed Out for Using Common Sense
- The Use of Metaphor, Visuals, and Pragmatic Change Devices
- 15 Immediate Expansion Sources for Your Speaking Business
- Summary
- CHAPTER 8 Creating Great Speeches and Workshops
- CHAPTER 9 From Steady, to Surfer, to Star
- CHAPTER 7 Accelerating and Accentuating Your Appeal
- PART THREE Sizzle
- CHAPTER 10 Stage Work
- The speech was five minutes . . . there were dull stretches
- The Myth of Body Language, Gestures, and Movement
- Alan’s 10 Interpersonal Techniques (and Expert Devices) to Engage the Audience
- 20 Great Ways to Engage Almost Any Audience
- Biding Your Time
- Adjusting for Trouble
- Turning Errors and/or Troubles into the Extraordinary
- Summary
- CHAPTER 11 Yawn: Passive Income
- CHAPTER 12 Preparing for Success
- CHAPTER 10 Stage Work
- EPILOGUE
- ALAN WEISS INTERVIEWS PATRICIA FRIPP
- APPENDIX
- INDEX
- Footnote
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PART THREE
SIZZLE
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THERE ARE a great many terrific speakers, and sizzle is taken for granted by the buyer. What do you have to do to stand out in this crowd? You need to ignore the crazy myths and focus on the tools of our craft. You’ll then be in a position to exploit the life and wealth that this great profession has to offer.
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