OTHER TITLES IN DIGITAL AND SOCIAL MEDIA MARKETING AND ADVERTISING COLLECTION
Victoria L. Crittenden, Babson College, Editor
Viral Marketing and Social Networks by Maria Petrescu
Herding Cats: A Strategic Approach to Social Media Marketing by Andrew Rohm and Michael Weiss
Social Roots: Why Social Innovations Are Creating the Influence Economy by Cindy Gordon, John P. Girard, and Andrew Weir
Social Media Branding For Small Business: The 5-Sources Model by Robert Davis
A Beginner’s Guide to Mobile Marketing by Karen Mishra and Molly Garris
Social Content Marketing for Entrepreneurs by James M. Barry
Digital Privacy in the Marketplace: Perspectives on the Information Exchange by George Milne
This Note’s For You: Popular Music + Advertising = Marketing Excellence by David Allan
Digital Marketing Management: A Handbook for the Current (or Future) CEO by Debra Zahay
Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value by Eliane Pereira Zamith Brito, Maria Carolina Zanette, Benjamin Rosenthal, Carla Caires Abdalla, and Mateus Ferreira
Presentation Skills: Educate, Inspire and Engage Your Audience by Michael Weiss
The Connected Consumer by Dinesh Kumar
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