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Acknowledgments
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Acknowledgments
by Esther Swilley
Mobile Commerce
Cover
Title
Copyright
Dedication
Abstract
Content
Acknowledgments
Introduction
Chapter 1: What Is Digital Commerce?
Chapter 2: Contrasting E-Commerce and M-Commerce
Chapter 3: What Connects the Target?
Chapter 4: Touchpoints
Chapter 5: Challenges to Digital Commerce
Chapter 6; Enhancing Digital Commerce
Conclusion
References
Index
Adpage
Backcover
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Introduction
Acknowledgments
I would like to thank Alexandra Boyd and Victoria Crittenden for all of their assistance.
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