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by Nir Eyal, SC Moatti
Mobilized
Cover Page
Title Page
Copyright Page
Contents
Foreword
Introduction Experiencing the Mobile Revolution Firsthand
One The New Gold Rush
Two The Body Rule: The Best Mobile Products Operate by Beauty
Three The Spirit Rule: The Best Mobile Products Give Us Meaning
Four The Mind Rule: The Best Mobile Products Learn as We Use Them
Five The Mobile Formula In the Past, Present, and Future
Conclusion It’s Your Turn Now
Notes
Acknowledgments
Index
About the Author
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mobilized
An insider’s guide to the business and future of connected technology
SC Moatti
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