Foreword by Nir Eyal
Introduction
Experiencing the Mobile Revolution Firsthand
One
The New Gold Rush
Two
The Body Rule
The Best Mobile Products Operate by Beauty
Three
The Spirit Rule:
The Best Mobile Products Give Us Meaning
Four
The Mind Rule:
The Best Mobile Products Learn as We Use Them
Five
The Mobile Formula
In the Past, Present, and Future
Conclusion
It’s Your Turn Now
Notes
Acknowledgments
Index
About the Author
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