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by Robert McHale
Navigating Social Media Legal Risks: Safeguarding Your Business
Title Page
Copyright Page
Contents at a Glance
Table of Contents
About the Author
About the Contributor
Dedication
Acknowledgments
We Want to Hear from You!
Reader Services
Introduction
1. Social Media Promotion Law: Contests and Sweepstakes
2. Online Endorsements and Testimonials: What Companies and Their Employees Can and Cannot Tweet, Blog, or Say
3. The [Mis]Use of Social Media in Pre-Employment Screening
4. Monitoring, Regulating, and Disciplining Employees Using Social Media
5. Social Media in Litigation and E-Discovery: Risks and Rewards
6. Managing the Legal Risks of User-Generated Content
7. The Law of Social Advertising
8. Trademark Protections from Brandjacking and Cybersquatting in Social Networks
9. Balancing Gamification Legal Risks and Business Opportunities
10. Social Media’s Effect on Privacy and Security Compliance
11. Legal Guidelines for Developing Social Media Policies and Governance Models
12. Looking Ahead at Social Media Business Opportunities, Expectations, and Challenges
Appendix A. Table of Legal Authorities
Appendix B. The Federal Trade Commission Act of 1914
Appendix C. The Lanham Act—Section 43(a)
Appendix D. The Anticybersquatting Consumer Protection Act (ACPA)
Appendix E. Fair Credit Reporting Act (FCRA)
Appendix F. Electronic Funds Transfer Act (EFTA)
Appendix G. Children’s Online Privacy Protection Rule
Appendix H. FTC’s Revised Guides Concerning Use of Endorsements and Testimonials in Advertising
Appendix I. Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act of 2003
Appendix J. The Copyright Act
Appendix K. Online Copyright Infringement Liability Limitation Act (OCILLA)
Appendix L. Computer Fraud and Abuse Act
Appendix M. Electronic Communications Privacy Act
Appendix N. National Labor Relations Act
Appendix O. The Unlawful Internet Gambling Enforcement Act of 2006
Appendix P. Communications Decency Act (CDA) of 1996
Index
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