List of Figures
| 1.1 | HMS York |
| 1.2 | ‘Platt’s Brand Raw Oysters’ and ‘Jackson Square Cigar – America’s Standard 5¢ Brand’ |
| 1.3 | Brand extension: Prada and LG mobile phone and Tesco Bank financial services |
| 1.4 | Global advertising agencies by revenue (US$bn), 2010 |
| 1.5 | Number of articles with ‘brand’ and/or ‘branding’ in their title, 1969–2009 |
| 1.6 | Brands and branding in Brasilia, Brazil, and Novosibirsk, Russia |
| 1.7 | ‘The Corporate States of America’ |
| 2.1 | First Dynasty Egyptian wine jar, impressed with royal cylinder seal |
| 2.2 | Price and product/image differentiation in commodity and branded markets |
| 2.3 | Investment in intangibles in UK firms, 2004 |
| 3.1 | ‘Hella – Quality made in Germany’ |
| 3.2 | Global value chain for the Boeing 787 Dreamliner |
| 3.3 | Boeing’s ‘Manu-services’ |
| 3.4 | ‘The smile of value creation’ |
| 3.5 | Prada ‘Made in…’ labels |
| 3.6 | ‘Just returning your call … to the UK’ |
| 4.1 | Scottish and Newcastle Breweries in Britain, 2009 |
| 4.2 | ‘Newcastle Champion Brown Ale’ advert, c.1928 |
| 4.3 | ‘Newcastle Brown Ale’ label |
| 4.4 | The Tyne Brewery, Newcastle upon Tyne, United Kingdom – ‘Home of Newcastle Brown’ |
| 4.5 | Newcastle Brown Ale sales by geographical area, 1972–2007 |
| 4.6 | Newcastle Federation Breweries, Dunston, Gateshead, and NewcastleGateshead Initiative |
| 4.7 | Newcastle Brown Ale ‘brandscape’ advertisement, United States, 2006 |
| 5.1 | Core values of the Burberry brand |
| 5.2 | The Burberry brand pyramid |
| 5.3 | Burberry operations in Britain, 2010 |
| 5.4 | ‘Keep Burberry British’ campaign demonstration, Burberry Store, New Bond Street, London |
| 5.5 | Burberry market positioning |
| 5.6 | Burberry store locations, 2006 |
| 5.7 | Burberry Group PLC, total revenue and operating profits, 2001–2009 |
| 5.8 | Burberry Group PLC share price and FTSE100 index, 2002–2009 (2002=100) |
| 6.1 | ‘Silicon Valley’ |
| 6.2 | Employment in Apple by type, 1994–2012 |
| 6.3 | Apple Net sales by year, 1990–2012 |
| 6.4 | Apple supplier headquarters by country, 2012 |
| 6.5 | Unit sales of iPod, iPhone and iPad (’000 s), 2002–2012 |
| 6.6 | Value capture in a Video iPod (30 G) as percentage of wholesale price |
| 6.7 | Apple stores by country, 2012 |
| 6.8 | Net income by year, 1990–2012 |
| 6.9 | Apple share price and NASDAQ index, 1984–2013 (1984=100) |
| 6.10 | Indirect distribution channels, Shanghai, China |
| 6.11 | Cultural diffusion of the Apple logo, Shanghai, China |
| 7.1 | ‘Somerset – The natural choice for business’ |
| 7.2 | Value chain creation and location |
| 7.3 | ‘Designomics’, Seoul, South Korea |
| 7.4 | Harris Tweed trademark and product label |
| 7.5 | Sold in Harris, retail outlet, Tarbet, Isle of Harris |
| 7.6 | Saffron label, Castilla la Mancha |
| 7.7 | Kodak headquarters, Rochester, New York State |
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