While books are individually authored, they are collective efforts. Thanks are due to many people who have helped the production of this book: Neil Coe, Series Editor, for his advice, encouragement and perceptive feedback on the first draft; the book proposal reviewers; the book draft manuscript reviewers; Jacqueline Scott at Wiley-Blackwell; the participants in the research undertaken for the book; Charlie Thompson for the research assistance; the British Academy for funding the research on Burberry and the research assistance of Angela Abbott, Pedro Marques and Jon Swords; the Economic and Social Research Council (ESRC) for funding and the NewcastleGateshead Initiative and, specifically, Tina Snowball for supporting the ongoing research on space and place branding and reputation and the work of Rebecca Richardson and Fraser Bell; Michelle Wood for the cover art; the editors and reviewers for journals where the formative ideas have been published, especially Roger Lee and David Rigby; Stuart Dawley, Danny MacKinnon, Phil O’Neill and John Tomaney for their comments on draft chapters; the participants and contributors to the seminars and conference sessions in Aalborg, Beijing, Boston, Edinburgh, Glasgow, Lisbon, London, Manchester, Newcastle, Nottingham and Sheffield where the ideas have been introduced, explored and refined – especially John Allen, Nicola Bellini, Andy Cumbers, Stuart Dawley, Andy Gillespie, Henrik Halkier, Ray Hudson, Alex Hughes, Guy Julier, Damian Maye, Kevin Morgan, Liz Moor, Cecilia Pasquinelli, Jane Pollard, Dominic Power, Ranald Richardson, Andrés Rodríguez-Pose and Henry Yeung; and colleagues at the Centre for Urban and Regional Development Studies (CURDS), Newcastle University, UK, which continues to provide a distinctive and stimulating research culture and outlook that has inspired and inflected this book. The insights and questions of the PhD and MA postgraduates in the local and regional development programmes in CURDS and undergraduates on the geography programmes at Newcastle University have further contributed to sharpening the understanding and communication of origination in brand and branding geographies. The usual disclaimers apply.