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End User License Agreement
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End User License Agreement
by Andy Pike
Origination: The Geographies of Brands and Branding
Cover
Title page
Series Editors’ Preface
Acknowledgements
Permissions
List of Tables
List of Figures
Chapter One: Introduction
Introduction: Where are goods and services commodities from and why does it matter?
The origins of brands and branding
The rise of brands and branding
The missing geographies of brands and branding
The aims and organization of the book
Chapter Two: The Geographies of Brands and Branding
Introduction
Defining the brand and branding
The geographical in brands and branding
Geographical associations in brands and branding
Brands and branding in spatial circuits of meaning and value
Summary and conclusions
Chapter Three: Origination
Introduction
Geographical origin(s) and provenance
Beyond ‘Country of Origin’ of Origin’
The socio-spatial histories of brands and branding
Origination
Origination in clothing and tele-mediated services
Researching origination in the geographies of brands and branding
Summary and conclusions
Chapter Four: ‘Local’ Origination … Newcastle Brown Ale
Introduction
Producing the ‘local’ in Newcastle Brown Ale
Circulating the ‘local’ in Newcastle Brown Ale
Consuming the ‘local’ in Newcastle Brown Ale
Regulating the ‘local’ in Newcastle Brown Ale
Summary and conclusions
Chapter Five: ‘National’ Origination … Burberry
Introduction
Producing Britishness in Burberry
Circulating Britishness in Burberry
Consuming Britishness in Burberry
Regulating Britishness in Burberry
Summary and Conclusions
Chapter Six: ‘Global’ Origination … Apple
Introduction
Producing the ‘global’ in Apple
Circulating the ‘global’ in Apple
Consuming the ‘global’ in Apple
Regulating the ‘global’ in Apple
Summary and conclusions
Chapter Seven: Territorial Development
Introduction
Origination in territorial development
The potential of origination in territorial development
The limitations of origination in territorial development
Summary and conclusions
Chapter Eight: Conclusions
Introduction
Origination in the political and cultural economy of the geographies of brands and branding
The politics of origination
Origination and geographically uneven development
References
Index
End User License Agreement
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WILEY END USER LICENSE AGREEMENT
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