FOREWORD

JAY CONRAD LEVINSON, AUTHOR OF GUERRILLA MARKETING

Over the last 40 years, I’ve authored or coauthored 58 books published in 62 languages and sold 21 million copies. One of my most well-known books, Guerrilla Marketing, introduces a body of unconventional ways of pursuing conventional goals. It’s a proven method of achieving profits with minimum money.

Outsource Smart by Daven Michaels accomplishes the same thing in a way that’s revolutionizing the way people do business. Don’t read this book; devour it. Outsourcing your tasks and running your business by accessing the support of VAs (virtual assistants) will not only free you to use your time doing things you’d rather be doing, but it will also propel you to pursue your dreams.

Daven doesn’t just tell you how to outsource. His candor and straightforward approach offers a blueprint for simplifying your life and streamlining your business by delegating specific tasks to qualified service providers.

As Daven points out throughout his book, there has never been a better time to start your own business. If you’re already self-employed, there’s never been a better time to rise to the next level. Outsourcing will support you either way. These fruitful times are breeding thousands of service providers and VAs all over the planet—each with a variety of skills and talents. Outsource Smart shows you how to avail yourself of their services and once you do, how to create the infrastructure that will support your business.

The twenty-first-century entrepreneurial paradigm is in many ways the same as it’s always been: recognizing opportunities and understanding how and when to capitalize on them. The difference is that today we act more quickly, make faster decisions and risk more easily than others who would rather cling to the pseudo-safety of a nine-to-five job, with or without a 401K.

About a decade ago, only a very few could have imagined the impact made by the Internet on the global economy in today’s marketplace. Opportunities have expanded and new industries have come to life—industries that didn’t exist until the new world grew around them. Again, similar possibilities are being created by the outsourcing industry. Boundless success and wealth await entrepreneurs with the foresight to capitalize on these opportunities.

Today’s economy is ripe for the development of new business. Contemporary entrepreneurs see the light at the end of the tunnel and a VA is likely holding that light.

Because of big business downsizing, decentralization, relaxation of government regulations, affordable technology, and a revolution in consciousness, people around the world are gravitating to small business in record numbers. Outsource Smart will help guide your business into the new economy. The insights and resources Daven Michaels shares are invaluable, whether you’re just starting out or you’ve been around awhile and you’re ready to do things differently.

Just as Guerrilla Marketing has been proven in action to work for small businesses around the world because it’s simple to understand, easy to implement, and outrageously inexpensive, Outsource Smart teaches methods of making more money in less time through the art of delegation. The investment is small, but it pays big dividends in the long run.