About the Author

My own involvement in the world of commerce began many years ago with a succession of roles in sales, market research, advertising and brand management. This experience eventually gained me a position as UK head of an American toiletries company. This was followed by a period of four years with a major management consultancy in the UK. I then spent four years based in the USA. During the last three of these years I was President of an American Food Company.

Since my return to the UK I have worked as an independent consultant largely to indulge my own and my family’s desire to live on the south coast of England. During this period I also set up a marketing research company and have had a continuous involvement in this area. Some of my direct consultancy work has been via major consultancies and some has been done on an independent basis. Consequently, my ’clients’ have ranged from the very large to the very small. Most of this consultancy work has been in areas related to marketing, business systems and in outsourcing. In recent years I have made a speciality of helping outsourcing service providers to find and get into new markets.

Amongst my successes I can claim technology research work that was used as the basis for futuristic television programmes around the world and a marketing award for helping small consultancy clients increase their sales. Amongst my failures are two attempts to set up manufacturing companies utilizing new technologies.