Contents

Acknowledgments

Introduction

Part One Sharing Information: The Whys and Hows

Chapter 1: Your Message

Media Choices

Internal Announcements

External Announcements

Promotional Writing Basics

E-Mail Basics

Blogging, Facebooking, Twittering . . .

Words Are Forever

What Works for You?

Chapter 2: Style

Target Your Audience

Pinpoint Your Message

Get the Phrase Out!

Image Matters

What’s Your Style?

Part Two The Perfect Phrase

Chapter 3: Company News

Newsletters

Press Releases

New Customer Service Initiatives

New Products

New Services

Announcements to Investors

Chapter 4: Customer Care and Events

New Online Features

Special Sales

Contests

Event Announcements and Invitations

Conferences

Free Consultations

Online Feedback Forums

Product Recalls

Chapter 5: Announcing Transitions to the Public

Renovations

Closing / Moving / Adding Locations

New Management

New Partners

Mergers and Acquisitions

Chapter 6: Internal Announcements to Inform and Inspire

Message of the Day / Week / Month

Internal Newsletters

Encouraging Wellness

Company Incentives

Congratulations to the Team

Training Opportunities

Conferences and Expos

Company Events

Chapter 7: Other Important Internal Announcements

Restructuring / Reorganization

Changes in Policy

Cyberspace Policies

Raising Morale in Tough Times

Layoffs

Workplace Safety

Performance Reviews and Feedback

Customer Service Reminders

Chapter 8: Personnel Announcements

Now Hiring

New Management

New Team Members

Promotions

Chapter 9: Reaching Out

Opinion Polls

Links and Affiliate Programs

Working Together

Participating in Your Community

Seeking Testimonials

Chapter 10: Purpose-Specific Nonprofit

Membership Drives

Fund-Raising / Requests for Donations

Requests for Volunteers

Engaging the “Next Generation”

Great Voices to Inspire

Chapter 11: Thank You!

Thank You for Your Business

Thank You for Your Dedication

Thank You for Your Donation

Thank You for Referrals

Part Three Writing Your Perfect Phrases

Chapter 12: Your Perfect Phrases

Have You Made Some Perfect Notes?

What Makes a Phrase Perfect?

A Perfect Brainstorm

A Perfect Buddy

Six More Perfect Phrase Tips

Perfect!

Chapter 13: Write On!

Six Steps to Good Writing

Perfect Structure

The Top Five Grammar Flubs

Translation Flubs

Grammar-Check, Spell-Check, and Human-Check

Conclusion

Resources