Part One
Sharing Information: The Whys and Hows

We are inundated with information, announcements, and advertisements. From the morning news to the ads and announcements we see and hear all day that stretch from the information superhighway to highways we drive—from billboards to bumper stickers, everyone’s announcing something. How do you make your message stand out? You have to be in the right place at the right time, in just the right eye-catching way, and, of course, it helps to have the perfect phrase. The following two chapters address the basics of media choice, audience, and style.