Praise for Pitch Perfect

“A must-read for anyone trying to get their app reviewed by the media.”

—Aaron Watkins, President, Appency PR

“Pitch Perfect should be required reading for anyone who is trying to understand the ins and outs of getting press coverage for your app.”

—Brian Akaka, Founder, Appular Mobile App PR

“As a long time indie app publisher, I felt like someone had finally lifted the veil over what really goes on in the minds of the reviewers at a major blog site.”

—Ken Landau, Co-Founder, mobileAge, LLC

“This book is fabulous. I wish I would have read it three weeks ago. It would have saved me some embarrassment. I haven’t been able to put it down since I started.”

—Jon Fawcett, Jon Fawcett, Owner, [Fuse]Chicken

“As someone who works in app PR on the other side of the fence, Pitch Perfect gives a fascinating insight into the world of bloggers I’m looking to excite!”

—Rob Shoesmith, Marketing & PR Executive, MEDL Mobile

“There are tons of great mobile-programming resources, but very few great resources for app marketing. Erica and Steve do a fantastic job in their book Pitch Perfect explaining in detail the best way to raise awareness for your indie apps. I have virtual yellow highlighter all over my copy!”

—Elia Freedman, CEO, Infinity Softworks, Maker of powerOne Calculators

“Before iMore, I worked for over a decade in marketing, and I can’t stress enough how important it is, and how often developers and manufacturers either forget to do it or simply do it dead wrong. If you’re a developer or a manufacturer, especially and independent or a kickstarter, do yourself—and us bloggers—a favor and check out Pitch Perfect.”

—Rene Ritchie, Editor-in-Chief, iMore

“This book illustrates the intricate relationship between product developers and bloggers so well that I can almost hear David Attenborough’s disembodied voice narrating the complex dance.”

—Carl E. Moebis @ iBackFlip Studios LLC