Index
A
Action, call to. See Better future and call to action
Activities and icebreakers, 93
memory, 94–96
speeches and, 169–170
Adams, Marilee, 91
Adaptability, 64–65, 148, 149, 157
“Aha” moments, xiii, 22–23, 27–28, 90, 165, 200, 203
Alliteration, 126
Anadiplosis, 126–127
Anxiety. See Nervousness and fears
Associations, 68, 124, 144, 182, 183–184, 213
Audience. See also Engagement, audience; specific topics
body language of, reading, 50
business and training presentations compared relation to, 38–39
connecting with, 8–11, 15, 155, 193–194
demographics, knowing, 10
emotional intelligence and handling, 5
feedback with nonbusiness presentations, 45
hecklers in, 153–154
losing an, 12–14, 45–46, 100, 103–104
nonbusiness presentations identification with, 45
postpresentation feedback from, 205–210
signature style appropriate for, 148, 154–155
visual elements impact for, 10
Audio
clips in openers, 99
microphone tips, 7, 138–139, 199
online resources for, 110
Authenticity
audience engagement and, 193–194
in signature style, 151–152, 156
B
Better future and call to action, 59, 115
catchphrases role in, 124–125
closers and, 19, 31–33, 132, 134–135, 201, 204
components, 28–31
presentation openers and, 87
in presentation structure, 18, 19, 28–33, 201, 203, 204
problem assessment and delivery relation to, 21, 29–31
problem severity relation to, 21
in speeches, 165–166
stakes around creating, 24, 200, 201, 203
status quo challenged in, 29, 98–99, 101, 201, 203
storytelling and, 29–31, 76, 80, 81–82, 165–166
visual elements role in, 32
Big Idea Statement
closer for delivery of, 136
components, overview, 19–20, 28
examples of, 25–28
expert insights component of, 20, 22–24, 27–28, 203
Ford Motor Company example of, 26–28
openers and, 87
in powerful presentations, 56, 57, 70
problem to address as basis for, 20–22, 24, 26, 200, 203
question leading to, 18, 19, 26, 33
speech preparation and, 164–165, 168, 173
stakes communication component of, 20, 24–26, 28, 200, 201, 203
status quo challenge in, 98–99
TED Talks example of delivery of, 164–165
Blanchard, Ken, 42
Body language, 5
of audience, 50
PVS model and, 69
speech preparation and, 166, 173–174
understanding, 173–174
video of rehearsals for refining, 167
Book sections, how to use, xiv–xvi
Boredom
audience lost due to, 12–13, 45–46, 100, 103–104
storytelling and, 72–73
visuals impact on, 103–104
Breathing/breath control, 8, 46, 60, 169
Brevity
catchphrase success and, 117
engagement relation to, 62–63
nonbusiness presentations and, 45–46
PVS model and, 69
Q&A sessions and, 68–69
storytelling and, 83
training presentations and, 42, 46
Bryant, Kobe, 134
Business presentations, 37–39
Buzan, Tony, 42
C
Call to action. See Better future and call to action
Career. See Professional presenter career
Catchphrases and one-liners
of authors and speakers, 119–120
language tools for creating, 126–128
after lists, 123
online tools for, 123–124
proverbs and well-known sayings used as, 118–119, 129
quotes for creating and inspiring, 120–121
repetition of, 172–173
at story conclusion, 121–122, 129
as tagline, 123–124
as title or section header, 122–123
Challenges
assessment of presentation, 49–51
composure of signature style during, 153–154
Change, case for. See Better future and call to action
Chiasmus, 127–128
Clear, James, 42, 64, 120, 122
Closers
Big Idea delivery with, 136
call to action and, 19, 31–33, 132, 134–135, 201, 204
catchphrases and one-liners in, 124, 135
memorability and, 131
story for, 132
summaries and transition questions in, 133–134
Communication skills. See also Body language
audience connection and, 10–11
Method of Three for message delivery and, 11–12, 13, 15
Confidence, xiii, 3–6, 52–54, 195
Connection (to audience). See Engagement, audience
Covey, Steven R., 54
Covid-19 pandemic, 21–22, 24, 26
adaptability in presentations during, 64–65
healthcare industry and, 79, 80–81
online content statistics and, 137
D
Damron, Diana, 121–122
Demonstrations, 96–97
Dos and Don’ts of Presenting, 198–199
Duarte, Nancy, 57
E
Emotional intelligence, xvii, 5, 6, 9
Emotions, xiii. See also Nervousness and fears
catchphrases impact on, 124–125
closers evoking, 132
pace of speech relation to, 172
PEA framework and evoking, 97–98
questions for evoking, 92–93
statistics impact on, 89–90
visuals impact on, 104
Engagement, audience
activities and icebreakers for, 93–96, 169–170
adaptability aiding, 64–65
“aha” moments and, xiii, 22–23, 27–28, 90, 165, 200, 203
authenticity role in, 193–194
boldness and, 61–62
brevity role in, 62–63
confidence impact in, 64
connection points and establishment relation to, 8–11, 15
encouragement of, 60
memorability and, 63–64, 115–116
with online content, 41, 142–145, 169–170
pauses impact for, 171
powerful presentations and, 56, 59, 61–65, 70
rewards of, xvi–xvii, 70, 193–195
signature style role in, 155, 194
speech preparation decisions about, 169–170
in speeches contrasted with presentations, 160
storytelling relation to, 72–73
for training presentations, 41, 142–143
Expert insights, 20, 22–24, 27–28, 182, 203
F
Facilitation skills, 39, 41, 144, 145
Fear. See Nervousness and fears
Feedback
nonbusiness presentations and audience, 45
postpresentation, 205–210
videos of presentations for, 150, 205
First impressions, xvi–xvii, 69–70
Ford Motor Company, 26–28
Forsyth, Mark, 117
Future. See Better future and call to action
G
Gallo, Carmine, 23
Garcia Russo, Elsa, 124–125
Gates, Bill, 63
Gift, presentation as, xvi–xvii, 70, 193–195
Gitomer, Jeffrey, 88
Glossophobia (fear of public speaking), 6
Goals, 56, 58–60, 70. See also Reasons, presentation
Groeschel, Craig, 120
Guide, the (in storytelling formula), 74–76, 79, 80, 82, 211–212
H
Healthcare industry, 77–82
Hecklers, 153–154
Hero’s Journey (in storytelling formula), 73–83, 86, 211–212
HubSpot, 110
Humility, 4–5, 6, 14, 151–152, 153
I
Index cards. See Notes
J
Jobs, Steve, 23
Jones, Tasha, 68–69
K
L
Language. See also Body language
tools for creating memorable catchphrases, 126–128
M
Mackey, John, 123
Maxwell, John C., 119–120
Media. See Podcasts; Social media
Memorability, 11–12. See also Catchphrases and one-liners
catchphrase, 126–128
closers role in, 131
engagement and, 63–64, 115–116
quotes and, 63–64
repetition and, 172–173
visual elements for, 65–66
Memory
activity, 94–96
Method of Three relation to, 11–12
Microsoft, 63
Mind-mapping, 42
Mining industry example, 29–31
Mistakes
composure during, 5
Dos and Don’ts of Presenting, 198–199
with visuals, 40, 104–106, 111–112, 113
Moment of Truth, 22, 75, 78–79, 200, 203, 212
Mulally, Alan, 26–28
Mylett, Ed, 134–135
N
Nervousness and fears, xiii–xiv
with online content, 10
self-assessment of presentation, 50–51
“training your butterflies” for addressing, 4, 6–8, 11, 14, 15
Nonbusiness presentations, 43–46
Noorbakhsh, Zahra, 91
Novel. See Originality; Signature style
O
One-liners. See Catchphrases and one-liners
Online content, 99
audience engagement with, 41, 142–145, 169–170
cameras for, 139
Covid-19 pandemic and Zoom, 137
interaction tools key for, 143–144
lighting, 138
microphones for, 138–139
multiple screens for, 139
nervousness and fears with, 10
preparation and backups for, 141–142
producers for, 141
speeches and audience engagement with, 169–170
training presentations through, 21–22, 24, 25, 142–143
virtual platforms for delivering, 140–141
visuals importance in, 103–104
Online tools
for content delivery, 137–138, 140–141
for visual elements, 105, 109–110
Openers
activities and icebreakers as, 93–96
audio clips in, 99
Big Idea Statement in, 87
boldness in, 100
demonstration for, 96–97
example of novel, 63
humor in, 88–89
importance of, 87–88
overview of strong, 101
polls and surveys in, 99
questions posed in, 91–93
quotes shared in, 90–91
statistics provided in, 89–90
status quo challenged in, 98–99
story as, 88
visual elements for, 91, 97–98
Originality, 63, 100. See also Signature style
P
Pace. See Tone and timing
Pandemic. See Covid-19 pandemic
Pictures/emotions/actions (PEA) framework, 97–98
Podcasts, 120
call to action closer example on, 134–135
as presentation skills resource, 213
professional presenter customers gleaned from, 185
storytelling inspiration from, 84, 85
Posture, vocal variety, and succinct (PVS) model, 69
PowerPoint, 40, 66, 104–106, 109–110
Preparation and practice, xiii, 95
nervousness eased with, 3–4, 7
online content and, 141–142
for powerful presentations, 56, 58–59, 66–68
rehearsals role in, 51, 59, 64, 66–68, 84, 128, 167
signature style, 156
speech, 164–175
visualizations used for, 67–68
voice considerations in, 170–171
Presentation structure. See also Closers; Openers
“aha” moments and, xiii, 22–23, 27–28, 90, 165, 200, 203
better future and call to action in, 18, 19, 28–33, 201, 203, 204
Big Idea establishment in, 18, 19–28, 33, 200
guidelines, 200–201
problem identification in creating, 20–22, 26, 33, 200, 202
storytelling and, 17
three pillars overview, 18–19, 200–204
worksheet, 202–204
Presentation types, 3. See also Training presentations
business presentations, about, 37–39
Method of Three examples relation to, 11–12
nonbusiness, about and examples, 43–46
speeches contrasted with, 159–161
Priority Principle, 127
Problem assessment and delivery
Big Idea Statement relation to, 20–22, 24, 26, 200, 203
case for change/call to action relation to, 21, 29–31
in presentation structure, 20–22, 26, 33, 200, 202
problem severity consideration in, 20–22, 33, 202
professional presenter career and, 181–182
stakes communication around, 24–26, 28, 200, 201, 203
Villain metaphor in, 75, 77–80, 82, 211–212
virtual training presentations example of, 21–22, 24, 25
Professional presenter career
customer base understanding and targeting in, 182–185
financial considerations with, 180, 186, 190
positioning strategy development for, 186–187
problem assessment and delivery and, 181–182
resources and associations for, 183–184, 213
social media presence for, 187–189
subject matter expertise importance in, 182
support network importance in, 190–191
Wow factor understanding and advertising in, 181–182
PVS. See Posture, vocal variety, and succinct model
Q
Question-and-answer (Q&A) sessions, 56, 68–69, 168
Questions
Big Idea Statement, 18, 19, 26, 33
closers and transition, 133–134
openers posing, 91–93
speech invitation and pre-event, 162–164
virtual audience engagement with, 144
Quitasol, Angie, 150–151
Quotes, 195
“aha” moments created with, 90, 165
catchphrases inspired by, 120–121
in closers, 135
memorability with, 63–64
in openers, 90–91
R
Reasons, presentation, 35–37, 46, 194
Rehearsals. See Preparation and practice
Relationship building, xiv, 9, 10, 193
first impressions in, xvi–xvii, 69–70
professional presenter career approach to, 186–187
signature style and, 149–150
tips, 155
Resources, 183–184, 213. See also Online tools
Robbins, Mel, 169
S
Self-assessments, 49–54
audience connection and, 9–10
of nervous habits, 7–8
signature style and, 149–150
Self-confidence. See Confidence
Shields, Rusty, 68
Signature style
audience connection with, 155, 194
audience-appropriate, 148, 154–155
authenticity impact for, 151–152, 156
call to action reflection in, 152, 156
categories of, 147–148
challenging situations and maintenance of, 153–154
customization for each presentation, 152–153
self-awareness role in, 149–150
smiling and example of, 150–151
Skills assessment, 49–54
Skydiving presentation, 43–44
Slides. See PowerPoint; Visual elements
Smiling, 10, 59, 64, 150–151, 174
Social media, 110, 152, 181, 183
professional presenter career presence on, 187–189
series, building, 188–189
storytelling sources from, 85
Speeches
audience engagement decisions for, 169–170
body language consideration with, 166, 173–174
call to action delivery in, 165–166
invitation process for, 162–164
pauses in, 171
pre-event questionnaire for, 162–164
preparation process for, 164–175
presentations contrasted with, 159–161
stage movement in, 166–167, 173–174
tone and timing for, 168–169, 170–173
writing process for, overview, 161, 175
Stage movement, 166–167
Stakes, 20, 24–26, 28, 200, 201, 203
Statistics, 199
of online content during Covid-19 pandemic, 137
openers providing, 89–90
of professional presenters use of mentors, 186
Status quo, challenging, 29, 98–99, 101, 115, 201, 203
Stein, Alan, Jr., 134–135
Stories/storytelling, 17
better future and call to action with, 29–31, 76, 80, 81–82, 165–166
brevity and, 83
catchphrases and one-liners at conclusion of, 121–122, 129
closers and, 132
crafting irresistible, 73–74
descriptive language in, 83–84
engagement and persuasion with, 72–73
examples of creating high-impact, 77–83
formula for, 73–83, 86, 211–212
as opener, 88
presentation skills and, 52
rehearsals for high-impact, 84
signature style and, 147
sources for, 84–85
worksheet for high-impact, 211–212
Story structure
case for change/call to action relation to, 29–31
Hero’s Journey formula and, 73–83, 86, 211–212
powerful presentations use of, 56, 57–58, 70, 71–72
Style. See Signature style
T
Technology. See also Online content
professional presenter career and, 186–187
proficiency with, 56, 64, 66, 70
TED Talks, 55
closers at, 132
pace of speech in, 172
presentation openers in, 87
speech preparation examples from, 164–166
Tell, show, do (“teach-back”) method, 11, 41, 45
30 Seconds at the Beach, 188–189
Toastmasters International, 213
Tone and timing, 60, 168–169, 170–173
Toolkit
Dos and Don’ts of Presenting, 198–199
overview, 197
postpresentation evaluation in, 205–210
presentation development worksheet in, 202–204
presentation structure guidelines in, 200–201
resources, 213
storytelling worksheet in, 211–212
Training presentations, 169–170
boldness example relative to, 61–62
business compared with, 38–39
components of, 39
content selection process for, 42–43
elements of exceptional, 40–42, 46
engagement obstacles and tips for, 41, 142–143
facilitation skills and, 39, 41, 144, 145
Method of Three example for, 11
resources and associations for, 213
virtual, 21–22, 24, 25, 142–143
visual elements of, 40, 111–112
V
Van Edwards, Vanessa, 173
Videos. See also Online content
Canva library and, 110
openers using, 91
of presentations for feedback, 150, 205
prior to presentation, 155
of rehearsals for feedback, 67, 167
Villain (in storytelling formula), 75, 77–80, 82, 211–212
Virtual presentations. See Online content
Visual elements. See also Videos
better future and call to action with, 32
catchphrases placed in, 123
color and contrast use in, 105, 106, 107–108
design and creation basics, 106–111, 113
font considerations with, 105, 106, 108–109
impacts, consideration of, 10
for memorability, 65–66
mistakes to avoid with, 40, 104–106, 111–112, 113
powerful presentations use of, 56, 65–66
PowerPoint, 40, 66, 103–106, 109–110
spacing and alignment, 107
in speeches contrasted with presentations, 160–161
in training presentations, 40, 111–112
for virtual audience engagement, 144
Visualizations, 67–68
Voice
PVS model and, 69
speech preparation and pitch of, 170–171
W
Whole Foods, 123
Williamson, Marianne, 195
Worksheet
presentation structure, 202–204
skills assessment, 49–54
storytelling, 211–212
Z
Zoom, 137